If you're a marketer using AI, there's a big change that just rolled out that's going to affect your marketing in a neg…

Reel·1:32 min·veröffentlicht 03.09.26 (vor 1 Monat)·erfasst 09.09.26

2,6×Faktor (Views / Median 6.485, n=35)

16.809Views

497Likes

382Kommentare

Analyse-Fehler: 400 {"type":"error","error":{"type":"invalid_request_error","message":"Your credit balance is too low to access the Anthropic API. Please go to Plans & Billing to upgrade or purchase credits."},"request_id":"req_011CesT7v4uLAdk9oCu7Xab7"}

Kontaktbogen (11 Standbilder, zeilenweise; Zeitpunkte: 0.4s, 1.8s, 6.1s, 13.0s, 17.3s, 25.7s, 31.8s, 34.6s, 54.1s, 61.5s, 81.3s)

Verlauf

Messung	Alter	Views	Likes	Komm.	Label
09.09., 09:10	5.5 d	14.851	436	328	t0
14.09., 06:49	10.4 d	16.809	497	382	t7

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Caption

If you're a marketer using AI, there's a big change that just rolled out that's going to affect your marketing in a negative way. As of August 2nd, Anthropic is watermarking every large piece of text and media you generate or edit with Claude. If they don’t, the fine is up to 15 million euros, or 3% of global revenue. 200 companies including Meta, Open AI, Microsoft and Google have already agreed to it and more will follow, which means marketing is about to change once again… A 16-month study tracking over 4,200 articles found pure AI content already ranks 23% lower than human-written content. And the watermark makes this worse. Its like a hidden dial only Anthropic will know the setting of. Making Claude prefer certain words over others. One subtle preference doesn’t matter, but across paragraphs, it creates a statistical pattern. Like weighted dice coming up on certain numbers more than others. Every lazy marketer or company relying on AI content will not only get exposed but will lose any chance of platforms pushing their content. If you really want to find out what it takes to be found everywhere, comment “AUDIT” and I’ll send you a free tool to help you out!

Transkript (scribe, 309 Wörter)

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If you're a marketer using AI, there's a big change that just rolled out that's gonna affect your marketing in a negative way. As of August 2nd, Anthropic is watermarking every single text or media that you create using its own tool. If they don't, the fine is up to 15 million euros or 3% of global revenue. 200-plus companies, including Google, Meta, Microsoft, and even OpenAI, have agreed to also follow along, which means marketing is about to change once again. Before LLMs, marketers created all their content manually. Now, after LLMs, majority of marketers are actually using AI to create their content, and marketing budgets have actually gone smaller. So if you're creating the majority of your content through AI, these platforms can detect it because now it will have a watermark. And Anthropic even stated that their watermark is so effective that if you rewrite a lot of the sentences in the article they created, they'll still know that it was AI-generated. The only solution is to write your content 100% manually without AI. You can use the AI for the ideation, but if your whole strategy is to create content using AI, it won't be effective anymore. So you need to go back to manually creating content. Instead of looking at this as a negative, you should look at it as a positive. A lot of companies have shrunk their budget, and a lot of marketers are lazy. So if you take the manual, holistic, helpful route, creating unique content, you're much more likely to do better than your competition. Now, before you go off and write your content manually again, comment audit, and I'll share with you a tool that I use that breaks down what people are searching on these LLMs so you know the type of content that you should be creating.