Massive headcount is often just an expensive vanity metric hiding operational inefficiency.

You ran roughly 220 million in sales with just over 20 employees, which is crazy. How do you stay that lean at this scale? We got it to 40 million with three of us, so we're like, "Well, we add 15 more people, what can we do?" None of us had retail experience. You know, we were all working in different industries. Well, we had different skill sets from finance to sales to product development to marketing, and so we all kind of complemented each other. I always joke and say, like, finally becoming a real company, because we've always just kind of cowboy'd things. Three friends, one apartment, $30,000. One idea nobody else wanted, wipes for dudes. Today, 220 million a year, and Mark Cuban's best investment ever. Dude Wipes becomes the number three trend worldwide on Twitter that night. A testament to us being scrappy and jumping on things and creating our own opportunities and letting the internet kind of do its thing for us. Walmart approached us and said, "Listen, this, this aisle is stale, and we'd like to disrupt this area. We think you guys are the perfect ones to do it." Already a year in, it's the number one wipe in the baby wipes aisle at Walmart. How are you guys gonna get to a billion? What's the plan? We feel like we're just getting started, honestly.