Hey, Taki here. Welcome to the worst VSL you've ever seen in your life.
3,1×*Faktor (Views / Median 30.168, n=44)
93.046Views
436Likes
158Kommentare
Talking Head + B-RollFallstudie / ProofHook: pattern interrupt45-90sProduktion: mittelUntertitel: einwort karaokeCTA: kommentar keywordKonfidenz hoch
Warum es zieht
Der Post lief mit Faktor 3,02x deutlich über dem Median des Accounts. Der Hook nutzt einen Pattern Interrupt (Ankündigung des angeblich schlechtesten VSL) kombiniert mit konkreten Zahlen-Overlays (15 people paid 5000 dollar, 80 watched the video), die im Kontaktbogen prominent eingeblendet sind. Vermutlich sorgt die kontraintuitive These (Nicht-Verkaufen als Verkaufsstrategie) zusammen mit belegten Ergebniszahlen für überdurchschnittliches Interesse, das lässt sich aber aus den Daten allein nicht sicher auf Retention zurückführen.
Belege
- Ausreißer-Faktor 3,02x gegenüber Account-Median
- Zahlen-Overlays 15 PEOPLE PAID $5000 und 80 WATCHED THE VIDEO im Kontaktbogen sichtbar
- Hook mit Selbstironie und Widerspruch (worst VSL ever)
- Klarer CTA kommentar_keyword BUY für DM-Funnel
- Einwort-Karaoke-Untertitel durchgehend im Bild
Hook
„Hey, Taki here. Welcome to the worst VSL you've ever seen in your life.“
Titel-/Hook-Muster
Selbstironische Behauptung + Zahlen-Beweis (Ergebnis trotz Gegenteil)
Für Stefan / Heartbeat
Ein System Breakdown im Talking-Head-Broll-Stil mit eingeblendeten Ergebnis-Zahlen (Anzahl Bewerber, Umsatz, Conversion) könnte für Heartbeat das Unselling-Prinzip auf die Positionierung als Berater übertragen, inklusive Kommentar-Keyword als DM-Trigger.
Thema
Unselling-Strategie für hochpreisiges Coaching-Programm
Sichtbar
- Ein Sprecher in Wohnraum-Setting mit Schreibtisch und Lampen
- Text-Overlays mit fett hervorgehobenen Zahlen (15, 5000, 80)
- Einwort-Karaoke-Untertitel durchgehend
- Wechsel zwischen stehender und sitzender Position
- Kein zweites Bildfeld, reine Talking-Head-Aufnahme mit B-Roll-Zahlenkarten
- Kalender im Hintergrund mit Aufschrift Stop Selling
unsellingvslproofzahlen-overlayhigh-ticketdm-funnel
Analyse 14.09., 07:07 · claude-sonnet-5
Kontaktbogen (10 Standbilder, zeilenweise; Zeitpunkte: 0.4s, 17.3s, 20.3s, 24.2s, 35.4s, 51.8s, 62.3s, 69.1s, 75.9s, 79.8s)
Verlauf
| Messung | Alter | Views | Likes | Komm. | Label |
|---|---|---|---|---|---|
| 14.09., 06:31 | 2.0 d | 93.046 | 436 | 158 | t0 |
t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.
Notiz
Caption
I made what might be the worst VSL ever.
Instead of telling 199 people why they should join…
I told them all the reasons they shouldn’t.
15 of them paid $5,000 for the chance to apply.
Turns out, when smart buyers feel like you’re helping them make the right decision — not trying to win the sale — they trust you more.
That’s Unselling™.
Comment BUY and I’ll send you the workshop deets.
Transkript (scribe, 340 Wörter)
anzeigen
Hey, Taki here. Welcome to the worst VSL you've ever seen in your life. Last week, I shot that twenty-seven minute VSL to sell our most expensive sixty thousand dollar coaching program. The thumbnail was weird, the title was stupid, and yet despite all of that, fifteen people paid five thousand dollars for the chance to apply for one of the spots. So Boardroom's our top room. It's been closed since last year, and last week we opened up five spots. Had a wait list of a hundred and ninety-nine people. Sent them an email to watch that VSL, and then I proceeded for twenty-seven minutes to tell them all the reasons why they shouldn't join. So most VSLs, they try to set the buying criteria so that this is what you're looking for, and I happen to look exactly like that. I did the exact opposite. I said, "Here's what I'm looking for. You need to be at this much revenue, uh, with this much profit. Your business needs to be trending up, not flat or down, and more important than any of that stuff, I need when you join the community that you've got a mad skill that when you bring it to the rest of the group, we get better because you're in it." It was a VSL, but they need to sell me 'cause I'm not selling, I'm buying. So let me show you what happened. We had a hundred and ninety-nine people on the wait list. Sent one and a half emails to get 'em to watch the video. Eighty people watched the video, and fifteen people paid five grand to apply for one of the spots, and we chose our best five. The whole thing worked 'cause we're not chasing, we're choosing. We call it unselling. If you also keep chasing and you want people to apply so you can start choosing, I'm running a workshop to show you how it's done. If you comment the word buy below, I'll send you an invitation
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