If you want to start a marketing agency or you're already a freelancer and want to make more money, this is the best service you can sell right now.

If you want to start a marketing agency or you're already a freelancer and want to make more money, this is the best service you can sell right now. Let me show you what I mean. Imagine someone's pipe burst at 9:00 PM, water leaking everywhere. They go online on their phone and ask for help right then and there. If the plumber they find doesn't respond within a few minutes, that person is already calling someone else. They need help now. Home service businesses lose leads like this all the time because they're too slow to respond or don't have a good system for following up. That's a problem you can solve. I'm going to show you the entire setup, how to find the right market, build a website, capture leads, and follow up automatically and track what's working all in one system. And I'll show you how much you can charge a business for doing that. For this demo, we're building a system we could sell to plumbers. Why plumbers? Because the numbers make sense. We're going to use emergency plumber in Austin as our example. Before building anything, I've checked the market using Ubersuggest, a tool you can use for free. In Austin, a plumber can pay over $100 for a single click on a search like emergency plumber. That's not $100 for a customer. It's not even $100 for a lead. It's $100 to just get someone onto the website. Businesses only pay that much for a click when a new customer can be worth a lot more. So right away, you know two things. There's real money in this market, and losing a lead is expensive. And that's useful for you as a marketer because now you understand the value of the problem you're solving. If you know what a lead costs the plumber, you also know what it costs them when they miss one. When you're choosing your own market, look for businesses where a new customer can be worth hundreds or thousands of dollars, plumbers, roofers, HVAC companies, electricians, or similar trades. You can actually do this research within Ubersuggest. You put in a keyword related to any space. It'll tell you the traffic volume, and it'll show you how much people are paying per click. The higher amount that they're paying per click, typically, the more valuable that market is. We're going to use my partner's tool, HighLevel. It's an all-in-one system for websites, leads, follow-up automation, and a lot of the AI tools that I'm about to show you. When you sign up as an agency, you have one main agency account. And inside that account, you can create separate sub-accounts for each of your clients. Think of each sub-account as a client's own private workspace. So if you have a plumbing company as a client, they have their own contacts, leads, calendar, phone numbers, websites, and automations. Everything for their business stays inside their account. Then I sign up another plumber. They get their own separate account. That's what makes this useful if you're building an agency. You don't need a different piece of software for every client. You can manage all of them in one place. And here's where it really gets powerful. Once you build a system that works, like the plumbing system we're building in this video, you can save that setup as what's called a snapshot. That means instead of rebuilding the website, the forms, the follow-up, the workflows, calendars, and automations every single time you sign up a new plumber or HVAC business or roofer or whatever business you're trying to target, you can copy the system into their account and customize it for their business. So you build the foundation once, then use it again and again. And the good news is you don't even have to build all of this from scratch. I already created a snapshot with the setup ready to go. After this video, you can use the link in the description, sign up, and load it onto your own account. We've already done a lot of the setup for you. You can also white label HighLevel, which means you can put your own brand on the platform and include the software as part of whatever you're selling to the client. For this demo, I've already created a plumbing account and loaded it up in the basic setup. Next, there's one small thing I always check before we start building, the time zone. This business is in Austin, so I want to make sure the account is set up to Austin's local time. That matters because your appointments, automated texts, follow-ups, and scheduled messages all depend on it. It takes 10 seconds to check, and it saves you a lot of headaches later. And one more thing. While you're in the settings, because you know you're going to need it in a minute, the calendar. This will let customers book a appointment directly on your client's calendar. This only takes you a few minutes to set up, but it's important. You can use your calendar AI that you see here and just say, "Hey, I'm a plumber, and I need a way for people to book appointments with me and/or my team." And then the calendar is created, and you're going to save it. Now, it'll create with the default form where you have a name and phone number. But we also want an address, so you need to create a custom form. So you're going to go back to the main page, and then you're going to go to Sites, Forms, and then you're going to go create a new form. Then just write plumber. You can just choose the first one, and you can customize this for any of your clients. Then you go back to the Calendar page, and then you go to the Settings, and then you go to edit the calendar. Advanced settings, Forms, and Configurations. Then you're going to select the form, and you're going to select the plumber lead form that we just made. So that when, when someone clicks the booking button on the website we're about to build, they need an actual calendar to book into. The calendar is what connects the website to the plumber's availability and turns that visitor into a actual appointment. Once that's set up, we can build the page around it. So now the next step is building the website. This is the fun part because we get to use HighLevel's new AI page builder. But it's actually not a builder per se. It's called their AI Studio. It's like you're in ChatGPT and telling it to build a website. But just as a quick note, it's in beta. So if it isn't in your sidebar, it's under Settings. And then go to Labs, and you can switch it on there, and it appears. So now here's what I typed, "A landing page for an emergency plumbing company in Austin, Texas." The person landing on it has a leak right now. The goal is to get them to book a call-out in the next hour. And then I added a bit more context to it because I want these prospective customers for my plumbing client to really resonate with what they see when they go to their site. And I don't want to just guess what someone with a plumbing emergency is thinking. I wanna know what they're actually searching for. So I use a tool called AnswerThePublic. You can type in something like emergency plumber, and it'll show you the questions and phrases people are searching around that topic. Things like plumber near me open now, 24-hour emergency plumber, how much does it cost to fix a burst pipe? Why is my water heater leaking? Do plumbers charge a call-out fee? That's useful because this is the language your customers are already using. So instead of just asking the AI, "Make me a plumbing website," I'll give it the situation, the goal of the page, and some of the actual language people are searching for, because the AI is only ever as good as what you hand it. Everyone else types, "Make me a plumbing website" and gets a plumbing website. This was fed what actually customers type in really late at night when they're panicking from all the water on the floor. And then a few minutes later, this is what you get back. All you had to do is just type in exactly what you want. I can add a section with upfront price ranges for the three most common emergency jobs, burst pipe repair, water heater replacement, blocked drain, so people know exactly what it costs before they call. And if you rather point and click, there's a visual edit mode that drops you straight into a live page. Text, colors, spacing, all editable right where you're looking at. So as you look through the site, you can see opportunities to drop in the highest volume questions from AnswerThePublic and what people see as they skim the site, because that's proven demand rather than a guess. Publishing is up in the corner. It asks for a URL, then a name, description, an icon, and it goes live. There's a custom domain option there too so your clients can have their own domain. And there it is on the open internet, a real landing page in about 10 minutes or less. A web designer would've charged you three grand for that, and it would've taken three or four weeks. Next, we wanna make sure the button for a book a call-out button is connected to your client's calendar. So you can tell the AI in chat to do that for you. Link the book call-out buttons to the emergency call-out calendar. And now watch. We go to the main site. There it is. Real-time slots, real availability. That's the difference between a page that looks finished and a page that works. So let me book one myself right now as a customer would. Slot, name, phone, and then I just hit confirm. And if you go to the backend, you can see that someone's booked something with us. Sweet. Okay. Next up is where it gets really cool. It's not just them booking it on their own calendar. We need that to be connected to a couple different things, so we're going to set up the automation. Inside HighLevel, these are called workflows. A workflow is basically a set of instructions that say, "When this happens, automatically do this next." So instead of the plumber having to see a new appointment, remember to send a text, follow up, and notify someone, and they do all that manually, we're gonna have the system do it all automatically. You can build one from scratch, and the beauty of this is that you can essentially just build this once and then slightly customize it and tweak it for each plumber or clients that you work with in the future. But I wanna show you exactly how it works so you understand what you're giving the client. The first thing, every workflow needs a trigger. That's simply what has to happen for this automation to start. For us, it's when a customer books an appointment. So the second somebody books emergency call-out, this workflow fires. Then I'm going to add a filter and tell HighLevel that I only want this to happen when somebody books our emergency call-out calendar. Now we've told the system exactly when to start. Next, we're gonna tell it what to do. First section, send an email. Subject line is, "We can get someone out today." And in the body, "Hi, first name. It's Dave from Austin's Emergency Plumbing. We've got you down for..." And that pulls the time slot right out of the booking. That reply lands in their inbox while they're still standing in the kitchen looking at the water. And one thing that I wanna point out, there's no wait step. Nothing between the trigger and the message. Zero delay. But just to note, in the future, if you want there to be a delay, like a couple minutes or days, maybe you wanna send them a message three days after the booking that tells them to write a review on your business on Google, you can automate that step too. So you can easily see this as a complete system, end to end. That's the thing you're selling. Most plumbers take days to get back to their customers, but you're selling them a system where everything happens instantly and automatically. And whatever we did with emails, you can also do the same thing with text messages. It's right there in the same list. Send SMS, one action done. Honestly, for plumbing, make sure you add text because that's what people will see instantly on their phones. Once your number is registered, you drop it in next to the email and you're done. Now, there's one more step that's really important. When somebody books, HighLevel automatically creates them as a contact. So now their name and information are saved inside the system. But we don't want that potential job to just sit in a CRM. We also want it to show up in the client sales pipeline, which you'll see right here. That way the plumber can easily see every new opportunity and keep track of what's happening next. Because not every lead is gonna turn into a job. Some might even change their mind. They may need a follow-up. Or after the job is completed, you may wanna ask them for a review or a referral. And tracking all of this becomes really valuable over time. You can start seeing things like how many leads coming in, how many are actually becoming customers, where leads are falling off, and where there may be opportunities to improve the business. Instead of just setting up some automations and walking away, you can use this information to help your clients make better decisions about how to grow their business, and that gives you a reason to continue working with them and potentially create recurring revenue. So to set this up, we're gonna add a create opportunity action. This automatically takes every new booking and puts it into a new lead stage of the plumber's pipeline. Now, instead of the customer information just sitting somewhere inside the CRM, the plumber can open the pipeline and immediately see, "Here are all the new jobs we need to follow up with," and that's how we make sure that nothing slips through the crack. And there's one last thing that you absolutely need to check. Up here, you'll see Draft and Publish. You could build this entire workflow perfectly, but if it's still sitting in draft, none of it's actually running. So once you're finished, publish the workflow. A lot of what I just showed you is a manual version of the system, but this is also where the opportunity gets bigger. As you start selling this to plumbers, HVAC companies, roofers, or whoever your clients are, you can start adding more AI into the system to help them respond faster, follow up better, and ultimately book more jobs. I put together a separate free course that goes deeper into all of this AI studio, AI agents, voice AI, and the other tools you can add to make this system even more powerful. When you sign up for HighLevel through the first link in the description, you'll get access to that course too. Now, remember that booking that I made a few minutes ago? Here's a receipt. Conversations. Booked at this second. Confirmation went out on this one automatically, and that's the whole thread in one place. Every message that the customer will ever send this business and every reply going back on one screen. Contacts, there's the lead with everything they typed. Opportunities, there's a job sitting in the new lead. Panicking homeowner books, and it's confirmed and on the board, ready to service and fulfill. That's not a website. That's an entire online business. So what do you charge for this? First thing, don't sell the software. No plumber wants to buy software. You sell the outcome. You can literally show your prospect how every lead they get gets a reply in under sixty seconds and prove it to them, and with home services, you can do the math right there in the room. If one emergency call-out is four hundred dollars, and this catches two jobs a month that they otherwise had a loss, it pays for itself many times over. That conversation closes itself. What I see that works as a set-up fee is somewhere between a thousand five hundred and three thousand dollars to build it, then five hundred dollars a month to a thousand five hundred dollars a month to run it, watch it, and improve it. Ten clients at a thousand dollars a month on average is a ten thousand dollar a month agency, and every one of those clients is just a sub-account under one login under your own brand. And you can add as many accounts as you can handle. That's why this scales and hourly consulting never does. So here's what to do next. The free course is the first link in the description. Seven lessons, AI studio, the AI agent that handles your messages, the voice AI that answers your phone. It's the deeper version of everything I just showed you. You'll get the free course and a free thirty-day trial to try it all out. Go and do it now and tell me in the comments what niche you're gonna go after because in the next video, I'm taking this exact setup and showing you how to get the first client who pays for it. I'll see you there.