If Lewis Howes hired me to find his next million dollars in his already incredibly successful business, this is exactly what I'd do.

If Lewis Howes hired me to find his next million dollars in his already incredibly successful business, this is exactly what I'd do. And obviously, we are not talking about a business that needs any kind of fixing because Lewis has created an incredible brand, massive audience, multiple best-selling books, and of course, one of the most recognizable podcasts in the entire world. And I've actually had the privilege to be on Lewis's podcast. Oh my gosh, the integrity, his team, I cannot say enough incredible things. I'd start by looking at what's already built here on his profile to actually start looking at where is there more money, where is there demand, where is there leverage already sitting inside of everything that's already working. Okay, immediately I am seeing something that I would not touch. His audience loves these really motivational shareable posts. I mean, I don't blame them, I freaking love it too. And this one actually has around twenty-eight thousand likes. Go Lewis. So market has spoken. I do not need to actually change anything here. And we've got consistent distribution of School of Greatness podcast obviously working. We gotta keep that. Okay, but now I wanna know where all this attention can go. All right, so I'm gonna click his bio, I'm gonna go to the website, I'm gonna go through the buyer journey, see what I can find. Okay, so we got this. All right, beautiful. Got it. Ooh, getting curious. Make money easy, let's go. Click learn more. Ooh. Lewis already has an educational product attached to the book as a bonus. Sweet, love that. Okay, now I'm interested because now I don't need to invent anything else, but I can see where we're not fully leveraging this thing. The masterclass itself is amazing, and it promises to transform your mindset and reprogram limiting beliefs and building habits. Okay, nothing's wrong with that. Not, not a damn thing. But what if I just take Lewis's name off the sales pitch, like l- doop, gone. Could this be now just a money masterclass from like hundreds of other people in personal development industry? Uh-huh. That is where I think we are leaving some of the value of this asset way off the table, because I don't want generic money mindset from Lewis Howes. I wanna know what Lewis Howes knows about money. What has he personally had to unlearn? What about what he's witnessed after years of incredible conversations with some of the highest performance in the entire planet? We wanna sell his perspective on the topic. Let's take a look-see at Lewis's human design chart. Why am I doing that? But number one, it's the easiest way for me to see what is he utilizing, what is he underutilizing, where is his superpowers? So he has a defined throat, duh. He's using his consistent access to his voice. Oh my gosh, he's got a gate forty-four. Yes. All right, can already tell you've got pattern recognition. I actually have even a better question. What patterns has Lewis seen that we have not? Especially around what separates someone who has made a lot of money from someone who actually experiences financial freedom. That's really what I want to extract from this masterclass copy. He's designed to share his perspective, all of his pattern recognition, his stories, and his specific methods for sure. Okay, I'm gonna put my positioning hat on right now. Instead of like build habits for lasting prosperity, I'd probably write something like, "The money patterns that Lewis Howes has seen keep even successful people from feeling financially free." Once that full page is optimized, now I'm gonna go all the way back to his Instagram, because remember those motivational posts that were performing really well? I'm keeping them. You want some of that enormous attention going back to Lewis's IP, his intellectual property, on the front end. So for those motivational posts, give me the money belief like Lewis completely changed his mind about. Or maybe like the financial pattern he's seen over and over again in successful people. I bet he knows that one like top to bottom. Ooh, and then maybe give me one practice from that masterclass. Then the caption can go into naturally the reason why he wrote the book, and then it could go to a CTA to the optimized sales page. Now did I go and find Lewis an additional million dollars with that one thing? Probably not, because I don't have any conversion rates, I don't have any data. I'm just kind of snooping around and thinking about what I would adjust if I wanted to increase revenue and or a sales strategy, and there honestly might be a backend strategy that I can't see publicly. And Lewis, if this somehow finds you, hi, I think you're doing freaking amazing.