A dip in revenue loses its power to scare you emotionally when you understand this one thing about business.

A dip in revenue loses its power to scare you emotionally when you understand this one thing about business. Think about it, because when revenue dips, we emotionally will go into what people aren't buying anymore. We immediately go into fear, and that's because we don't actually understand where money is originating in our business. After working with thousands of people, every single business owner that I've ever met in my entire life has had a revenue dip. Might be a little bit, it might be a large amount, it might be a season. But it's not this abnormal thing that you have dips and increases in flows and seasons where something is more consistent, and then it dips, and then it comes increases, and it doesn't always just whoop all the time. That is okay. It doesn't mean anything about you. Now, when you understand how you specifically have money moving through your business, they're gonna be moving through two separate areas. Number one, it's gonna be moving through you. You are the wealth source, which means every single time we have a revenue dip, every single time we have an increase, it's always filtered through you. It's always coming through you. Now, if you are only feeling a sense of relief, only feeling okay, only feeling successful, only feeling regulated and cool and vibey when money is up, we are gonna have a big issue because that's gonna mean you're gonna constantly be on this hamster wheel to make more money, make more money, make more money to feel okay in the body. We need to be able to get to a place in your nervous system where you can always handle a dip. You don't make it mean that all of a sudden the economy is crashing and no one is buying anymore, or your offer needs to be changing and you're making all of these changes to your business. We need to be like, "Ooh, interesting. Interesting." That's it. Number two, it's gonna be filtering through your actual strategic side, okay? So this is gonna be, was this a launch phase? Do you actually have things set up? Do you have a specific amount of generating sources or leads coming in? And when a dip is happening, you get to look at that and be like, "Let's, let's peep on the data and see what's going on." Now, if you don't understand how you actually create and generate money, right? Every single business owner has their own way, their own superpower of making money, which is why no one's strategy is going to fit you like a motherfucking glove unless it fits your human design, your nervous system capacity. You are the generation of all revenue in your business. And I don't mean that you have to carry everything. I mean, you are always making money because of you. This means that you actually have a money superpower. And when you understand that and you anchor back into it and you're like, "Where am I going off base with this? Where am I creating things out of dysregulation? Where am I going against my own superpowers?" And number two, "How have I not set up a system to actually create revenue that comes in more consistently?" So when revenue dips, remember, it's all neutral. We assign the story. You are the superpower. It's always coming from you. And number two, there is always a strategic side to be able to get back to what was working then and how can we recreate and systemize that so that it can happen more consistently.