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@alexhormoziAlex Hormozi·US·4,5 Mio. Follower

Reacting to My First Videos 10 Years Later

Hook: „This video that you're about to see just took off on our highlights channel and it was basically me watching old clips of my own content like 10, 13 years ago.“

Video·6:38 min·veröffentlicht 09.04.26 (vor 6 Monaten)·erfasst 02.09.26
0,5×Faktor (Views / Median 116.908, n=33)
60.932Views
2.179Likes
114Kommentare
B-Roll mit TextStory / TransformationHook: story einstieg3-10minProduktion: mittelCTA: link bioKonfidenz mittel

Warum es so läuft

Der Ausreißer-Faktor von 0.52x zeigt, dass dieses Video deutlich unter dem Median des Accounts liegt, also unterdurchschnittlich performt hat. Das Thumbnail nutzt einen Vorher-Nachher-Kontrast mit dem Wort cringe, was auf einen nostalgischen Reaction-Rahmen setzt, der aber offenbar nicht die übliche Reichweite erzielte. Der Hook ist ein Story-Einstieg ohne Zahl oder polarisierende These, was vermutlich weniger Zugkraft hatte als andere Formate des Kanals. Die Kernaudienz von Hormozi erwartet eher Business-Lehrinhalte, das Reaction-Format zu alten Fitness-Clips könnte thematisch weniger relevant für sie gewesen sein.

Belege
  • Ausreißer-Faktor 0.52x, also unter dem Median von 116.908 Views
  • Thumbnail zeigt Vorher-Nachher-Kontrast (Split Screen) mit Wort cringe
  • Hook ist Story-Einstieg, kein Zahl- oder These-Hook
  • Thema Fitness-Reaction weicht vom sonstigen Business-Content ab
Hook

„This video that you're about to see just took off on our highlights channel and it was basically me watching old clips of my own content like 10, 13 years ago.“

Titel-/Hook-Muster

Reacting to my old content years später

Für Stefan / Heartbeat

Ein Story-Post Format, in dem Stefan alte eigene Vertriebs- oder Beratungsclips reagiert und den Weg von damals zu heute zeigt, könnte als RAW Talk funktionieren, sollte aber klar an das Kernthema Skalierung anknüpfen statt an ein Nischenthema wie Fitness.

Thema

Alex Hormozi reagiert auf alte Fitness-Videos

Sichtbar
  • Split Screen im Thumbnail
  • Person im Studio-Setup links
  • Person im Outdoor-Setup rechts mit Rucksack
  • Text-Overlay you have to be cringe
  • Farbliche Hervorhebung des Wortes cringe in gelb
reactionnostalgiehormozitransformationfitnessold_clips

Thumbnail-Stil: vorher nachher

Analyse 02.09., 09:33 · claude-sonnet-5

Verlauf

MessungAlterViewsLikesKomm.Label
02.09., 09:30146.3 d60.9322.179114t0

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Transkript (apify, 1381 Wörter)

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This video that you're about to see just took off on our highlights channel and it was basically me watching old clips of my own content like 10, 13 years ago. Enjoy. Hey guys, thanks so much for opting in and taking control. All right? So, what we're looking for is people who are super motivated to take our free 6-week challenge. But, we don't just take anyone, we take people who are really motivated and who demonstrated that by their actions. All right? So, right now you're actually receiving an email from me. >> [snorts] >> Hey guys, and in your next installment of the mind game series. Uh I just want to talk about love versus discipline. And it's a topic that I feel like gets totally misconstrued within the fitness industry because trainers will say >> recording. grit your teeth and get through it like, you know, he who does 10 more reps will succeed. And uh you know, eat clean or die trying. And like all those like fitness memes, like they're great and whatnot, it's awesome on the Dude, this what this is what I'm I didn't even put a shirt on and it's a video and I don't look good. >> [laughter] >> Hey guys, welcome. Okay, so [clears throat] >> [laughter] >> measuring yourself is a really important thing to track your progress so that you can make adjustments to your meal plan. Make sense? You want to track as many variables as you possibly can. The reason for that is not because you want to see >> What? Who was recording that? I don't know. I don't know. A trainer? Like I have no idea. Hey guys, welcome back. I wanted to record one more video because I love you a lot and because people ask some really good questions about bioelectrical impedance, okay? Body fat measuring machines, the two that we have. And I want to explain a little bit more because the water fluctuation video today explains a little bit about how we store water in our muscles, in our liver, etc. So, the way that this machine works, let me show you this guy. This one. You've seen this one before. And then uh the handheld machine that we have the gym is that uh it's bioelectrical impedance. So, what it does is it [laughter] actually sends a little electric shock through you and then it measures That's the one I got. Uh Are you tired of fitness places that don't make you have fun or give you the results you want? Well, United Fitness is ready to change that. And you know how? We're going to have you lifting weights. We're going to have you following custom nutrition plans in color. Hi guys. I'm Alex and I'm the owner of United Fitness. So, welcome to our family. Thank you for the opportunity to earn your business. So, I just want to tell you a little bit more about what we do. Uh United Fitness, we strive to be the leading body and life transformation business out there. For men and women who want to Dude, so [ __ ] tough. Hey dudes, good morning. Um I hope everyone's crushing their goals and accomplish what they want. I was just I've just been a part of a bunch of masterminds recently and with the little campaign that we got going on here in DC, I'm actually driving in right now. Um I was just I was kind of thinking about some stuff cuz um planning versus executing. Um You know, you should you do it. >> It's just it becomes abundantly clear if you start sitting in on like higher income type circles of people who are doing really well and people who are really achieving things is that a lot of times it's like there's like there's no secret. It's just how many people like to what extent you're executing. Like that's it, you know? Um you set out with a plan and then you execute. And the thing is it's like that plan doesn't need to be um really, really detailed and most of the time it's because bars Gosh, I can't remember. It's like it's there's a German general, but what he said was um no plan survives first contact with the enemy. And so, I'm not saying you know, what you're doing is the enemy or who you're working with is the enemy, but you're going to change it the moment you actually start doing something. So, just don't obsess over about it. Like don't overanalyze cuz it's just not going to even be what you think it is anyways. You know, like I changed my I don't even know. six times before I finally figured out what was working and I I guarantee you it wasn't like I wouldn't have figured it out unless I like actually just did it and had people you know, to actually train. Uh so pretty uh just a just something to like I guess take into consideration >> through the video and that sounds like I'm rapping. Then I'm like uh And if you're if you're trying to build something or trying to make a new product or trying to make a new service or figure out how to how to launch A lot of times just find the customer, sell them on the fact that you're going to help them in some meaningful way and and that you're not going to leave until they're satisfied with like that you like me help them Two minutes two and a half minutes to get there. I've recently started a different service where I actually help gyms launch and I just do it for free. I go in and I just launch the gyms and basically we would just kind of split up what I can bring in for the gym. And before I actually had the service, someone was I saw me speak and they were like, "Dude, can you like just can I buy something from you?" >> [laughter] >> Um I was like, "Sure, like I don't know." Like He was like, "How much is it going to be?" I was like, "I don't know, we'll figure it out." And uh and so I ended up just going down and I promised like I'll just help you make more money at your gym. And he was like, "Cool, like just sign me up." So, so it was like the weirdest, funniest sale I'd ever done from the stage. But uh But anyways, all that to say um it's actually sprouted the entire new business and a lot of that happened just in the last month by launching three different gyms this month. Kind of going fire ain't ready. Like I'll go in and I know that I can deliver value and help you make more money and help you operate, you know, more leanly. Um And so, yeah. So, anyways, sorry I just stunned everyone's eyes, but I hope everyone's freaking crushing their goals and I will talk to you guys soon. Easy. Bye. Hey guys, real quick. Many of you guys are getting started in business and don't know, but other entrepreneurs have already tried to help. And so, 3.6 million copies were donated by other entrepreneurs in my book launch and I'm donating these books as well. And so, if you're starting in business and you would like the ultimate business backpack, all three books. This one shows you how to figure out what to sell, this shows you how to get people to find out about it and this one shows you how to make money from it. When you have all three, you can actually get started. All right? On top of that, you have 30 days of school that you can get absolutely free and all of this, including the books, including school, including shipping is 16 bucks. Yeah, like we lose money on this. So, go grab it. It's the ultimate thing I can give you, my gift. Enjoy. If you go there and it's shut down, it's cuz we ran out, but as long as the link still works, there's books.

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