Stop asking, "What should I email today?" Wrong question.

It's really easy. There's five emails you should send to your prospects if you wanna get clients. So when we're writing an email campaign, or if you're thinking about, what am I gonna send to my people? You've obviously got a ton of content. The trick is, like, how do I say the same thing and keep it different, keep it interesting? So for us, there's kind of five kinds of email, big picture, that we use. There's problem, which is just exactly what it says. You've got these problems. If you don't fix them, it gets bad like this. You should fix it. We should talk. Proof. Meet Bob, who just did cool thing. When I met Bob, Bob had this problem. It was really bad. Agitate a little bit. We did three things together, one, two, three, ideally with cool names of proprietary names of stuff that you've made. This was the result. If you wanna be like Bob, we should talk. Three, philosophy. Most coaches or most, you know, insert your audience here, think this. It's a mistake because reason, and a custom because impact. Instead, think about it like this. Here's what happens, benefit. It'll change everything. We should talk. Plan. Here's my five-step plan for one, two, three, you know, for whatever the result is. Step one, two, three, four. If you wanna do this with me, we should talk. The fifth kind of content is just a direct ask. Hey, I'm doing this thing. Would you like to join us? We should talk. And then you've got five emails out of one piece of content, and you can string them together into a killer campaign. If this has been helpful, we should talk .