"I think my business is capped" ... I have a fitness and nutrition coaching business.

I have a fitness and nutrition coaching business. It's just petite women five foot four and under. It's called Itty Bitty . No, that's awesome. I'm just wondering if I'm capping my potential by having, structuring it as a coaching business. I just get this feeling that coaching businesses are super capped. It's not that coaching businesses are capped. It's that businesses that churn out customers every six months can't grow. The issue with the information education space is that they have one-time stuff, and they try and bill like it's consumable. So if I say, "I'm gonna teach you math," then why am I going to keep paying you for the same arithmetic after I graduate fifth grade? There's zero value in a course that teaches you something you already know. This is the problem. What you have to do is think, "Okay, there's some level of education that I have that's incredibly valuable, but I'm only gonna bill one time for that because that's how the value is going to be delivered." These other things, community, workouts, accountability. So you have these other components that are consumable. The thing is, is that this often is priced very differently than this, and it's blending the two where people get in trouble. They basically say, "This together is worth thirty thousand dollars, and so I'm going to bill you monthly for twenty-five hundred dollars a month." Now, the first month people are stoked because it was super valuable for that first thing. But month two, now they feel guilty for canceling 'cause they got a lot of value. Month three, they're like, "Okay, well, you know, this isn't worth twenty-five hundred dollars," even though the first purchase was. And so it's just better matching the pricing to what the value they're getting when they're getting it.