“Why Can’t I Find Good Leaders?”

Hook: „Why Can't I Find Good Leaders?“

Short·1:55 min·veröffentlicht 03.09.26 (vor 1 Monat)·erfasst 07.09.26

4,7×Faktor (Views / Median 23.003, n=139)

108.689Views

3.883Likes

35Kommentare

Live ConsultingLive ConsultingHook: frage90s-3minProduktion: mittelUntertitel: einwort karaokeKonfidenz hoch

Warum es zieht

Der Post lief mit Faktor 2,1x deutlich über dem Median des Accounts. Die Frage im Titel spricht ein konkretes Business-Problem an, mit dem sich viele Zuschauer aus der Zielgruppe identifizieren können. Die live_consulting-Situation mit einem echten Fragesteller aus dem Publikum gibt dem Rat Authentizität und Konkretheit, was den Ausreißer vermutlich mit begünstigt hat. Die Aussage, dass die besten Verkäufer nicht die besten Manager sind, ist eine leicht kontraintuitive These, die als zusätzlicher Hook innerhalb des Videos wirkt.

Belege

Ausreißer-Faktor 2.10x über Account-Median
Titel als direkte Frage formuliert, die ein konkretes Problem der Zielgruppe adressiert
Bühnen-Setting mit Mikrofon und Publikum, echte Q&A-Situation sichtbar
Einwort-Karaoke-Untertitel im Thumbnail sichtbar
Kontraintuitive These im Transkript: beste Verkäufer sind nicht die besten Leader

Hook

„Why Can't I Find Good Leaders?“

Titel-/Hook-Muster

Frage + Business-Problem des Zuschauers

Für Stefan / Heartbeat

Dieses Format lässt sich 1:1 als Live Consulting Format übernehmen, bei dem Stefan auf Bühnen oder in Calls echte Fragen von Agentur- oder Beraterinhabern beantwortet und die Antwort als Short mit Karaoke-Untertiteln schneidet.

Thema

Verkäufer zu Sales-Leadern entwickeln

Sichtbar

Bühnensetting mit dunklem Vorhang
Mann im Profil an Mikrofonstativ sprechend
Publikum im Vordergrund sichtbar, mehrere Personen
Einwort-Karaoke-Untertitel eingeblendet ('organizations')
Q&A-Charakter mit stehendem Fragesteller vor Mikrofon

leadershipsaleslive_consultingq&ahormozirecruiting

Thumbnail-Stil: gesicht emotion

Analyse 07.09., 06:55 · claude-sonnet-5

Verlauf

Messung	Alter	Views	Likes	Komm.	Label
07.09., 06:36	3.4 d	59.611	2.603	25	t0
14.09., 06:49	10.4 d	108.689	3.883	35	t7

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

A lot of young leaders think that the point of their job is to keep everyone on their team happy, when in fact, it’s to keep the best people on their team happy. And allow the rest to rise to the occasion or weed themselves out. Yes - that means low performers will whine. It also doesn’t matter.

Transkript (apify, 465 Wörter)

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I sell solar to home owners and we do $20 million in revenue a year. I'd like to be at $160 million in revenue. The biggest bottleneck is that that we have a lack of leaders issue. >> I'll bet you right now that you're probably pretty good at training sales. >> Yeah. >> Okay. You have to get good at training leadership. Your business is a sales-driven organization. You're in the recruiting, onboarding, and training of sales people business. You have really operationalized how to get someone to do a specific set of behaviors that increase the likelihood that someone gives you money, period. So, now you need to have a different set of behaviors that you have to standardize around leadership that increase the likelihood that people follow directives. >> One challenge I have is like I've tried to shift the culture to we've like put together a leadership development program, but I noticed that what will happen is some of the sales people will start focusing on the leadership development stuff and then their sales volume goes down cuz they're like I'm really good at sales. >> for the for the leaders. >> What was that? >> So, I'll tell you this. In my experience, the best leaders, especially in sales organizations, are not the best closers. And the best closers in every business that I own make more than the sales managers. If you have a killer, let him kill. Let him hunt. It's the guys who were like three out of 10s, worked really hard to get to a six or seven out of 10. Those guys I found have been exceptional sales managers and leaders. >> Interesting. >> And so, I would be trying to identify that because the thing is it's like some of the best basketball coaches were not the best players, but they were guys who loved basketball, loved their teammates, loved learning how to get better so they could point out what someone else needs to do even if they're not as good as it at it. >> Mhm. >> And so, you probably have a little bit of a pick 'em issue, which is you might be picking the wrong horses cuz now you're hurting yourself twice. You're losing a sales guy and don't have a good leader. >> Yeah. >> Right? >> Yes. >> Uh and so, I would say leave the best sales guys alone >> Yeah. >> and then look for the middle of the pack guys that everyone loves. Like you know those guys like they're not the best closers, but like everyone loves them. They're like spiritual leaders of the of the team that they're on. >> Yep. >> Those guys are the ones that make banger sales managers.