When You Copy, You Concede First Place

They copied your business idea. So what? Let them copy your idea, your product, or you know, your video concept because the easiest way to stop copycats in their tracks is to make shitty stuff that no one wants. I'll tell you a different story. This is This is many years later. I had a I think I I had I had a I received a cease and desist from a local gym. This is when Gym Launch was was growing was much bigger. And it was a it was a gym owner who's actually from that original group. And he had five locations at the time. And he emails said, you know, cease and desist this lawyer saying that I could not use this copy. And uh which first off, ad copy is not considered IP, FYI. So just big news for you. Which hilarious that the lawyer thought that that would be a good idea. They should probably question themselves. But small-time lawyer, small-time business owners, it is what it is, right? Broke people leading broke people. Um I responded back with a screenshot of my first use case of the ad copy because I wrote the [ __ ] copy. I wasn't copying his copy. He had copied my copy. My copy had been spread around the internet so much that people were suing me for using my own copy. He didn't even know that I had written it. And so uh I got one of my all-time favorite emails ever, which is the attorney apologized to me uh for his client sending the cease and desist uh because obviously he didn't write it um and I had proof that I had written it because I was like, "If you can find a date where you posted it before me, let me know." Um and so he went off and [ __ ] himself. Uh which felt really nice and I get to tell the story. But the point is this is that like you are either source or you are looking at the source. Two people can't be source. It is what it is. Either you are the wellspring of the actions that you're taking or you're looking at someone else and trying to be a bastardized diet version of what they're doing. And for me, whenever you copy, you concede first place. And to be clear, there's First place isn't for everyone. Basically, every other position on the board besides first place is for most people. And so that might be you. And if that's you, dude, copy to your heart's desire, by all means. But, I prefer to think that I make my content for the the winners or the people who want to win. And if that is you, then you have to start believing in yourself because copying is a form of cowardness.