"MY TEAM IS SCARED TO SELL" - The training gyms... they aren't really confident in their general supplement knowledge.

The training gyms. I have personal training... Oh gosh, I don't know anything about gyms. Can someone else take this one? So UK based, money model is pretty good, but can't get my salespeople to sell supplements. Cool. Might be that they aren't really confident in their general supplement knowledge. Yeah. The way to sell supplements, I sold a lot of supplements in my life. Person comes in, as soon as they sit down, what you're gonna say is, "Hey, um, I'm gonna give you this meal plan. Everyone always wants to know what supplements they're gonna buy. I get to that, I promise, but I really want you to focus on the food because the food is the most important part." All right? What have I just said right with the beginning? One is I made everybody know that everyone wants to know which supplements they're going to buy. So I've already seeded that. Number two, I've also told the truth, which is that I want them to focus on the food because the food is the most important part. So you already accomplished two things right up front, and you do so ethically. And I prefer to, step one, unsell. So you say, "Hey, Dorothy, I'm guessing you're not trying to get any chest hair." And they're like, "Oh God, no." And you're like, "Great. So let's just cross out this testosterone booster. You probably don't need that." The next thing is, "You're not trying to gain weight, are you?" "No." "Okay, cool. Let's just cross out this weight gainer. I don't need you on that." And so I go through, uh, first two things they don't need. I'll be like, "Now this one." I then give away the supplements that are low margin. So I say, "Listen, we've got a fish oil or an omega complex. There's one down the road. I'll write down the brand name for you. You can go get it. It's probably half the price what we sell it for. Um, it's not as good." I was like, "But it'll get you eighty percent of the way there." And so with each one of them, you say, "All right, so your pre-workout, uh, do you wanna drive the same car every day?" They're gonna say yes, and you say, "Awesome. So I want you to take your pre-workout. I want you to put it in the car with you because it's always gonna be with you." And so I don't want this big stack of stuff that's gonna sit in your closet. I want it already integrated into your life. That's prescriptive. Notice, I didn't ask them, I told them, and I told them exactly how to take it. Then I say, "Great. Uh, for the protein, do you want chocolate or vanilla?" "Great. You want chocolate? I like chocolate. Fantastic." Put it in front of them and say, "Great. Do you wanna use a card you have on file? Awesome. Done." Close everyone. You'll close ninety percent. It's how it works.