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@alexhormoziAlex Hormozi·US·4,4 Mio. Follower

Spend $10,000 a Month on Ads and Hire Way More Than One Tech

Short·2:34 min·veröffentlicht 15.08.26 (vor 2 Tagen)·erfasst 17.08.26
0,9×*Faktor (Views / Median 12.734, n=14)
10.972Views
397Likes
1Kommentare
Live ConsultingLive ConsultingHook: insider wissen90s-3minProduktion: poliertUntertitel: einwort karaokeKonfidenz hoch

Warum es so läuft

Der Post lief mit Faktor 0.86x leicht unterdurchschnittlich für den Account. Sichtbar ist ein Live-Consulting-Format mit Coach und Unternehmerin im Gespräch, Titel mit konkreter Zahl (10.000 Dollar) als Hook. Trotz starkem Thumbnail mit Emotion und Karaoke-Untertiteln erreichte der Clip nicht den üblichen Median, was vermutlich am spezifischen Nischenthema HVAC-Recruiting liegt, das weniger breite Anschlussfähigkeit hat als generische Business-Themen.

Belege
  • Ausreißer-Faktor 0.86x, also unter dem Account-Median von 12.733,5 Views
  • Titel enthält konkrete Zahl 10.000 Dollar als Hook-Element
  • Nischenthema HVAC-Technikerrekrutierung im Transkript
  • Nur 1 Kommentar bei 395 Likes, geringes Diskussionsaufkommen
  • Untertitel im Karaoke-Stil, poliertes Studio-Setting sichtbar
Hook

„Spend $10,000 a Month on Ads and Hire Way More Than One Tech“

Titel-/Hook-Muster

Betrag + Handlung + überraschendes Ergebnis

Für Stefan / Heartbeat

Heartbeat könnte im Live Consulting Format gezielt Recruiting- oder Skalierungs-Constraints von B2B-Kunden live diagnostizieren und die konkrete Zahl aus dem Gespräch (z.B. Ad-Budget oder Personalbedarf) als Titel-Hook nutzen.

Thema

Recruiting-Strategie für HVAC-Techniker skalieren

Sichtbar
  • Zwei Personen im Gespräch, split über Bildschirmaufnahme oder Call
  • Studio-Setting mit dunklem Hintergrund und Lichtleisten
  • Coach mit Headset und Muskelshirt im Vordergrund
  • Einwort-Karaoke-Untertitel eingeblendet
  • Markenlogo auf Shirt sichtbar
live_consultingrecruitinghvacadsskalierunghormozi

Thumbnail-Stil: gesicht emotion

Analyse 17.08., 21:36 · claude-sonnet-5

Verlauf

MessungAlterViewsLikesKomm.Label
17.08., 21:002.5 d10.8753931t0
17.08., 21:302.5 d10.9113951scan
17.08., 22:452.6 d10.9723971scan

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

All businesses eventually realize they’re not in the selling stuff business they’re in the recruiting people business.

Transkript (apify, 546 Wörter)

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We're an HVAC cleaning business. Um, so we're doing currently on track right now for this year for 1.8. >> All right, 1.8 top line, got it. >> The real constraint is finding enough technicians that um that to fit our uh our feed and what we do. >> So, what is your lead gen funnel for the for the uh technicians? >> So, right now um we are currently going on Facebook groups and stuff of that nature and we're also kind of we're almost recruiting and like reaching out to other companies. >> Right, so if you're going to if you're going to 12x, you're going to have to go one every three or four months to like almost I mean it's 12 times that. So, if you did one a month, it would still be only you know three times that. So, it's going to be closer to one a week. >> Mhm. >> To sustain the volume. So, we need to build that machine like soon. How much are you willing to spend to acquire? No, no, no. How much are you willing to spend to acquire a tech tech? >> Uh well, right now we've actually had to outsource for from different states. So, we're offering like relocation uh you know, packages in order to get them here uh because we live in a lot of retirement communities and stuff like that. So, the people that we're looking for is kind of hard sometimes. So, um I mean, we offer you know, up to $10,000 of relocation. >> Do you need them to be existing techs? Can you just get anyone to do it? >> I hire for personality more than anything. >> Well, dude, I mean then why are we I mean like you don't need to be looking cross state. I mean like this this to me sounds like a an ad thing. So, I'd be running like Indeed uh and like Facebook Marketplace or whatever ads and then I'd be running them to a group interview. Cuz that'll make it efficient for you. Just group interviews. Just do, you know, one group interview, two group interviews a week. 10 people on. Assume only 30% are going to show. So, it's like get 30 people booked for each of the times. Just low-skill role. You just need you need to be spending like a ton of money on I mean a ton is relative, right? Like if you're willing to spend 10,000, which I think is the right right way to think about this, dude, if you spend 10,000 a month, you're going to get way more than one technician on ads. Way more. >> Right. Right. Right. >> Right. So, I don't even think you need to do much like I don't I mean it's good that you're doing that, but I I think I would just You have to build the recruiting process for this business because if if the the girl and the reuniting with the you know, the agency or whatever they worked together before, they already know how the sales motion and the um and the acquisition works. So, you're going to have to 12x your acquisition of talent. So, this is another machine.

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