You're Leaving $1,200,000 on the Table by Not Calling Leads Fast Enough

We are a $1.2 million uh pool service and repair company in Raleigh, North Carolina. Problem for us is we can't hire and retain and train really talented people. Um we we find that we can keep people for about a year and then they either want to go do something else or they want to go into a different trade that they view as like a higher a higher opportunity. >> What's your close rate right now when you meet with people >> selling? Uh we're about 30%. >> Interesting. Okay. So, this is me calling the shot. This is my guess here, Phil, is that I'm going to bet we have to fix the sales motion. Number one, once we fix the sales motion, we can increase prices. Step two. Once we can increase the prices, which will dramatically increase profit, we can then pay the guys more so they stick. >> That's that's the thing. We're just our close ratio, I feel like, isn't high enough to warrant the price increase I know we need, >> right? It's like I I don't want it to go to 5% close ratio in in order to get >> well you I mean dude for you to get to 5% you would have to like 10x the prices. It would it wouldn't even be close. Um so we have to fix the sales motion. So that's my So like this is why like you got to pull the thread, right? So it's like it starts with like my guys aren't staying long enough, but the reality is that like we're not charging enough but we can't charge more because their sales process is is screwed. So let's fix the sales process. All right. So walk me through the sales process real quick. Lead comes in, you immediately call them within 60 seconds or what? No. Um it's basically we have um online pricing. All of our prices are online. So they hit our website, they basically sign up and then once they sign up on the website, >> yeah, >> we're contacting them automatically within five minutes. Um we don't do any any calls right now. Not not nothing automated, nothing. >> Dude, you could probably double you could double your conversion if you just call the leads immediately. So let's say let's say let me let me ask you a question. If I paid you another $1.2 million to do one thing, which is to just call your leads in 60 seconds, I give you one $100,000 a month. Would you do it? >> I I suppose I would. Yeah. >> Well, that's what's sitting on the table right now because you're not contacting your leads fast enough. >> Yes. >> You have a double. You can get to 60% when it's PPC inbound. They already know the price. You could you could close 60%. And that's without changing anything about the pricing, the offer, anything.