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@alexhormoziAlex Hormozi·US·4,4 Mio. Follower

How to Close 90% of Supplement Sales

Short·1:59 min·veröffentlicht 15.08.26 (vor 2 Tagen)·erfasst 17.08.26
0,3×*Faktor (Views / Median 12.734, n=14)
4.248Views
140Likes
2Kommentare
Talking HeadTutorial / How-toHook: insider wissen90s-3minProduktion: poliertUntertitel: satzweiseKonfidenz hoch

Warum es so läuft

Der Post liegt mit einem Ausreißer-Faktor von 0,33x deutlich unter dem Median des Accounts, performt also unterdurchschnittlich. Sichtbar ist ein klassisches Hormozi-Format mit Talking Head, Studio-Setup, Untertitel satzweise und hohem Produktionsniveau, das sonst gut funktioniert. Der Hook setzt auf Insider-Wissen zu einem sehr spezifischen Thema, Supplement-Verkauf im Gym, was vermutlich eine kleinere Zielgruppe anspricht als die üblichen breiteren Business-Themen des Kanals. Die geringe Kommentarzahl von nur 2 bei 4.226 Views deutet auf geringe Interaktion hin.

Belege
  • Ausreißer-Faktor 0.33x, deutlich unter Account-Median von 12.733,5
  • Nur 2 Kommentare bei 4.226 Views
  • Thema ist Nischen-Skript für Supplement-Verkauf im Gym-Kontext
  • Hook ist szenisches Rollenspiel, kein klarer Zahlen- oder Warnungs-Hook
  • Produktion poliert mit Branding Acquisition.com im Thumbnail
Hook

„So, UK based money model is pretty good, but can't get my sales people to sell supplements... The way to sell supplements. I sold a lot of supplements in my life.“

Titel-/Hook-Muster

How to + konkretes Ergebnis in Prozent

Für Stefan / Heartbeat

Das Skript-Rollenspiel im Talking-Head-Format lässt sich als System Breakdown übertragen, in dem Stefan ein konkretes Verkaufsgespräch aus der Agentur- oder Beratungswelt Schritt für Schritt vorspielt und die psychologischen Trigger benennt.

Thema

Verkaufsskript für Supplements im Fitnessstudio

Sichtbar
  • eine Person im Studio-Setting
  • Kopfhörer und Cap
  • Text-Overlay mit Zitat in Anführungszeichen
  • Branding Acquisition.com auf Tank Top
  • dunkler Hintergrund mit Lichtleisten
  • Untertitel satzweise eingeblendet
salessupplementsscripttalking_headtutorialhormozi

Thumbnail-Stil: text dominant

Analyse 17.08., 21:36 · claude-sonnet-5

Verlauf

MessungAlterViewsLikesKomm.Label
17.08., 21:002.7 d4.2261392t0
17.08., 21:302.7 d4.2261392scan
17.08., 22:452.8 d4.2481402scan

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

Six years ago I was selling supplements at my gym and I ran out of inventory on a few key products. I still had about 20 more consults left that day. And - I still needed to make money. Result: I ended up selling more than I did when I was fully stocked & learned key lesson…

Transkript (apify, 517 Wörter)

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The training gyms. I have personal training. Oh, gosh, I don't know anything about gyms. Can someone else take this one? So, UK based money model is pretty good, but can't get my sales people to sell supplements. Cool. Might be that they aren't really confident in their general supplements knowledge. Yeah. The way to sell supplements. I sold a lot of supplements in my life. >> [snorts] >> Person comes in. As soon as they sit down, what you're going to say is, "Hey, um I'm going to give you this meal plan. Everyone always wants to know what supplements they're going to buy. I'll get to that, I promise, but I really want you to focus on the food cuz the food is the most important part." All right. What have I just said right with the beginning? One is I made everybody know that everyone wants to know which supplements they're going to buy. So, I've already seeded that. Number two, I've also told the truth, which is that I want them to focus on the food cuz the food is the most important part. So, you already accomplished two things right up front and you do so ethically. And I prefer to, step one, unsell. So, you say, "Hey, Dorothy, I'm guessing you're not trying to get any chest hair." And they're like, "Oh, god, no." And you're like, "Great. So, let's just cross out this testosterone booster. You probably don't need that." The next thing is you're not trying to gain weight, are you? No. Okay, cool. Let's just cross out this weight gainer. I don't need you on that. And so, I go through uh first two things they don't need. I'll be like, "Now, this one." I then give away the supplements that are low margin. So, I say, "Listen, we've got a fish oil or an omega complex. There's one down the road. I'll write down the brand name for you. You can got it. It's probably half the price of what we sell it for. Um it's not as good." I was like, "But it'll get you 80% of the way there." And so, with each one of them, you say, "All right. So, your pre-workout, uh do you want to drive the same car every day?" They're going to say yes. And you say, "Awesome. So, I want you to take your pre-workout. I want you to put it in the car with you cuz it's always going to be with you. So, I don't want this big sack of stuff that's going to sit in your closet. I want it already integrated in your life. That's prescriptive. Notice, I didn't ask them, I told them. I told them exactly how to take it. Then I say, "Great. Uh for the protein, do you want chocolate or vanilla?" Great. You want chocolate? I like chocolate. Fantastic. Put it in front of them and say, "Great. Do you want to use the card you have on file?" Awesome. Done. Close everyone. You'll close 90%. It's how it works.

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