You Suck at Training (Not Hiring)

I'm a content creator with a million I'm guessing followers. But I'm not able to expand because I do everything on my own and I do it too good. >> [laughter] >> I do it too good. I'm so good that they have banned me for being so good. Uh and if I try to hire people, they just don't seem to learn no matter how hard they try. So guess what? You suck at training. Whatever is is is holding your business back, instead of saying this is holding my business back, reframe it as my inability to do this thing is holding me back. So it's not that like all sales people suck, it's that I don't know how to train good sales people. Right? It's not that like, oh Facebook doesn't work, it's I don't know how to use Facebook. What you need to do is you need to get better at breaking down what you do into its constituent parts and then training at each of those parts one at a time. From a percentage perspective, if you have a million, you know, a million person count, it's a point something percent creator. Like you're you're it's a it's a rare feat, right? And so to assume that you're going to be able to teach someone a skill that allows them to get a million people in a weekend is kind of ridiculous. Now, what you can do is teach them a component of that skill. Teach them how to do the research, right? So I want you to look at all the work you do and say like, how many of these pieces that create the end result can I outsource or delegate so I can get more leverage on my time? And so maybe you can do five times the output if you have someone who's taking two of the the 80% of your time uh type projects, right? And so like I know how to make ads, but when I do record ads, I'm just going to like my team's going to come, they're going to already have looked at the top performing hooks from past campaigns and top performing creative from our organic. They're say, here are the hooks. They're going to be like, this is the offer we already know that we're going to push. I say, great. And so then I'm going to read the hook, I'll fill it in with whatever, you know, two to three points I want to add in, but then instead of me having to do all that work, I can do the whole thing in 45 minutes rather than that being a day, right? And so instead of you saying I want to replace myself, I would like you to layer down a chunk and say I want to replace components of what I do until eventually you're just doing the highest value rarest skill and then maybe eventually you can upgrade one of those people to learn that, too.