How to Close 90% of Supplement Sales

The training gyms. I have personal training. Oh, gosh, I don't know anything about gyms. Can someone else take this one? So, UK-based money model is pretty good, but can't get my sales people to sell supplements. Cool. Might be that they aren't really confident in their general supplements knowledge. Yeah. The way to sell supplements. I sold a lot of supplements in my life. >> [snorts] >> Person comes in. As soon as they sit down, what you're going to say is, "Hey, um I'm going to give you this meal plan. Everyone always wants to know what supplements they're going to buy. I'll get to that, I promise, but I really want you to focus on the food cuz the food is the most important part." All right. What have I just said right with the beginning? One is I made everybody know that everyone wants to know which supplements they're going to buy. So, I've already seeded that. Number two, I've also told the truth, which is that I want them to focus on the food cuz the food is the most important part. So, you already accomplished two things right up front and you do so ethically. And I prefer to, step one, unsell. So, you say, "Hey, Dorothy, I'm guessing you're not trying to get any chest hair." And they're like, "Oh, god, no." And you're like, "Great. So, let's just cross out this testosterone booster. You probably don't need that." The next thing is you're not trying to gain weight, are you? No. Okay, cool. Let's just cross out this weight gainer. I don't need you on that. And so, I go through uh first two things they don't need. I'll be like, "Now, this one." I then give away the supplements that are low margin. So, I say, "Listen, we've got a fish oil or an omega complex. There's one down the road. I'll write down the brand name for you. You can got it. It's probably half the price of what we sell it for. Um it's not as good." I was like, "But it'll get you 80% of the way there." And so, with each one of them, you say, "All right. So, your pre-workout, uh do you want to drive the same car every day?" They're going to say yes. And you say, "Awesome. So, I want you to take your pre-workout. I want you to put it in the car with you cuz it's always going to be with you. So, I don't want this big sack of stuff that's going to sit in your closet. I want it already integrated into your life. That's prescriptive. Notice, I didn't ask them, I told them. I told them exactly how to take it. Then I say, "Great. Uh for the protein, do you want chocolate or vanilla?" Great. You want chocolate? I like chocolate. Fantastic. Put it in front of them and say, "Great. Do you want to use the card you have on file?" Awesome. Done. Close everyone. You'll close 90%. It's how it works.