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@alexhormoziAlex Hormozi·US·4,4 Mio. Follower

You're Selling a Channel You're Not Using

Short·2:03 min·veröffentlicht 11.08.26 (vor 5 Tagen)·erfasst 17.08.26
1,2×*Faktor (Views / Median 12.160, n=13)
13.998Views
489Likes
6Kommentare
Talking HeadLive ConsultingHook: these polarisierend90s-3minProduktion: mittelUntertitel: einwort karaokeKonfidenz hoch

Warum es so läuft

Der Post liegt mit Faktor 1.15x nur leicht über dem Median des Accounts, performt also im normalen Rahmen für diesen Kanal. Sichtbar ist ein klassisches Hormozi-Format mit direkter Konfrontation eines Gesprächspartners, polarisierender These im Titel und Einwort-Karaoke-Untertiteln, das den Account generell trägt. Der Widerspruch, dass jemand einen Kanal verkauft, den er selbst nicht erfolgreich nutzt, liefert einen klaren Aufhänger, der aber hier keinen überdurchschnittlichen Ausreißer erzeugt.

Belege
  • Ausreißer-Faktor 1.15x, nah am Median (12.160)
  • Titel enthält polarisierende These gegen den Interviewpartner
  • Einwort-Karaoke-Untertitel im Thumbnail sichtbar
  • Talking-Head/Live-Consulting-Setup typisch für den Kanal
Hook

„You're Selling a Channel You're Not Using“

Titel-/Hook-Muster

Du verkaufst [X], das du selbst nicht nutzt

Für Stefan / Heartbeat

Für Heartbeat ließe sich dieses Format als Live Consulting Short umsetzen: Stefan konfrontiert einen Kunden oder Case live mit einem Widerspruch zwischen dem, was verkauft wird, und dem, was tatsächlich funktioniert, mit Karaoke-Untertiteln und polarisierendem Titel-Overlay.

Thema

YouTube-Coach nutzt eigenen Kanal nicht

Sichtbar
  • Eine Person im Vordergrund mit Bart, Cap, kariertem Hemd
  • Laptop im Bild sichtbar
  • Einwort-Karaoke-Untertitel eingeblendet
  • Dunkler, schlichter Studio-Hintergrund
  • Merchandise-Logo auf T-Shirt sichtbar
live consultingyoutube channelwiderspruchhormozib2b coachingcontent strategie

Thumbnail-Stil: gesicht emotion

Analyse 17.08., 21:50 · claude-sonnet-5

Verlauf

MessungAlterViewsLikesKomm.Label
17.08., 21:005.9 d13.9874886t0
17.08., 21:305.9 d13.9984896t7

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

It’s wild how many people I see giving advice on getting to “8 figures” who aren’t doing 8 figures. Same people ask what they need to do differently with their content. Tell the truth.

Transkript (apify, 403 Wörter)

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I sell done with you and done for you due to growth to Spanish speaking business owners. Our core offer is a 10k euros three month program. We did 510k on 2025 and we are on pace for 700k in 2026. I want to hit 2 million per year. But what is stop what is stopping me is mainly uh lead supply. We have two marketing channels called email and organic YouTube content. >> You're not getting anything from your YouTube? >> Uh almost nothing which is ironic because that's what we do for clients. But yeah, >> I am surprised that your your YouTube is not generating business. If your whole point is that you can help people build YouTubes to generate business, >> that is somewhat concerning since it's literally what you sell. >> I've got a buddy who I think he's like 25,000 on YouTube and he does two and a half million a month. >> Uh, >> right. And so like views don't matter at all. >> Yeah. >> At all. Well, 10% they matter. uh they only matter if everything in the content is catered to the correct avatar. Once all of that's right, then views matter. But until that, it's just getting people it's it's showing people who aren't going to buy your thing stuff. Also bet that part of the reason that it's not doing as well is because you're not good enough at it yet. >> Meaning, if you want to teach the stuff, you're having a hard time teaching it because you're not succeeding at it very well. And I'm not trying I'm not trying to make you feel bad. I'm just saying like where is your true expertise? Like you're not generating 500,000 a year or 700,000 a year off for YouTube. You're generating that off cold email. And so like your like you're teaching you're selling a customer acquisition channel that you are not using. And so your your depth of your ability to talk about the subject which is what where you demonstrate expertise is probably limited because it's not working. Improve the quality of your content that is the correct content that gets you the right leads. Don't make more videos that get that don't get leads. There's no point. Why? Right. There's no point. >> Yeah. 100%. And then do those two first. Get to a million. Do that.

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