I sell online weight loss coaching. Last year, I did two hundred and eighty-eight thousand. My goal is simple. I need to get to six hundred K.

Reel·1:35 min·veröffentlicht 06.08.26 (vor 11 Tagen)·erfasst 17.08.26

0,6×Faktor (Views / Median 90.917, n=26)

56.299Views

2.424Likes

52Kommentare

Talking HeadLive ConsultingHook: insider wissen90s-3minProduktion: mittelUntertitel: einwort karaokeKonfidenz hoch

Warum es so läuft

Der Post lief mit Faktor 0.62x unterdurchschnittlich für diesen Account, also klar unter dem üblichen Niveau. Sichtbar ist ein Format mit Talking Head vor Laptop, Einwort-Karaoke-Untertiteln und einem Zahlen-lastigen Einstieg, das eigentlich zum bewährten Hormozi-Stil passt. Vermutlich war das Thema, ROAS und CAC eines einzelnen Kunden, für die breite Masse der Follower weniger greifbar als andere Cases, was die Unterperformance erklären könnte. Die Kommentarzahl von 52 bei 56K Views ist ebenfalls niedrig im Verhältnis.

Belege

Ausreißer-Faktor 0.62x, also unter Account-Median
Hook beginnt mit konkreter Umsatzzahl (288K, Ziel 600K)
Einwort-Karaoke-Untertitel, mittlere Produktion
52 Kommentare bei 56K Views, geringe Interaktionsrate

Hook

„I sell online weight loss coaching. Last year, I did two hundred and eighty-eight thousand. My goal is simple. I need to get to six hundred K.“

Titel-/Hook-Muster

Zitat/Zahl-Einstieg + Beratungsfall

Für Stefan / Heartbeat

Ein Live Consulting Format wie dieses, bei dem ein realer Kundenfall mit konkreten Zahlen (CAC, ROAS, Ad-Spend) live durchgesprochen wird, lässt sich direkt als Live Consulting Reel für Heartbeat übernehmen, idealerweise mit klarem B2B-Case statt Coaching-Nische.

Thema

Ads-Skalierung Coaching-Business Beratung

Sichtbar

zwei Personen am Tisch, Laptop im Bild
Person mit Cap und Bart im Fokus
Einwort-Karaoke-Untertitel unten im Bild
Papierblock auf Tisch sichtbar
schwarzer Hintergrund, Studio-Setting
Text-Overlay Zitat am Anfang

live_consultingadsroascactalking_headscaling

Analyse 17.08., 22:06 · claude-sonnet-5

Kontaktbogen (12 Standbilder, zeilenweise; Zeitpunkte: 0.4s, 10.6s, 21.2s, 31.8s, 42.4s, 48.3s, 51.1s, 53.0s, 63.5s, 74.1s, 84.7s, 90.6s)

Verlauf

Messung	Alter	Views	Likes	Komm.	Label
17.08., 20:50	11.1 d	202.467	2.423	52	t0
17.08., 21:13	11.1 d	56.299	2.424	52	t7

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Caption

Increasing volume is the answer when, and only when, quality surpasses the threshold of “good enough.”

Transkript (scribe, 398 Wörter)

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I sell online weight loss coaching. Last year, I did two hundred and eighty-eight thousand. Um, my goal, I feel like is simple. I need to get to six hundred K, so my wife can keep staying home with our four little kids, and honestly, so I don't become a failed entrepreneur like my dad. Before we go light everything on fire, okay, let's just-- let's-- we'll take two breaths. All right. So right now, you currently are doing what? I'm currently running only national ads- Okay ... as direct offers through an Instagram DM funnel. All right. That has gotten me... This month is my best month. I spent six K on ads. Okay. I made seventy-seven fifty CAC- Yeah ... um, and it closed eight clients. So, like, I've generated twenty-five front end from that. On six- You know? On six K in ads. Okay. Got it. Yeah. So like a four X ROAS. If you're running four X, then just spend. I mean, just double it. Just double what you're willing to spend. I mean, then you're, you're probably be fine. You're not gonna run out of people. You finally got something that worked. We're not gonna change it. You have four X ROAS, you spent six K. Now you're gonna take some of that, you know, excess eighteen K and see if next month you can spend ten, and see if you get a little bit better, improve some of the, the DM stuff. You will, in time, need one, two, three DM setters, and that can probably take you to, well, for sure a hundred K a month. Um, but that was your goal for- Honestly, I don't even care about a hund-- It sounds stupid, but, like, I just wanna feed the family and be a good dad. That's for now. That's what I try to do. That's for now, and then you're gonna get addicted to the game. But I, I get where you're at, dude. I get where you're at. Yeah. All right. J- Don't overcomplicate this. You have a four X ROAS. We need to put more into the four X, so we have a bigger number to four X. All right? And just don't get afraid if you had a bad, if you have a bad month or something. All right? Like, you gotta stay aggressive on it.