HOW TO BUILD THE PERFECT LEAD MAGNET. I sell an easy weight loss program for women.

Uh, I sell an easy weight loss program for women. Uh, we are on track for a little over four, four million dollars this year, and I would like to be at twelve million. I did the rule of a hundred, and I made the best lead magnet that has ever existed, and it is truly better than people's paid stuff, and I'm giving it away for free. I have never put more time, energy, or effort into anything in my life. So now I am absolutely terrified 'cause this is launching August ninth, and if I mess something up, now I just wasted a colossal amount of time. Let me give you the, the biggest eighty/twenty on this thing, um, which is I don't know if you've, like, tested the name of the lead magnet. Easy Weight Loss for Women. It's a book. Yeah. I would just... I would test like ten, twenty, thirty different names because it'll have-- Like lead magnets, their primary value in the beginning is to capture the lead. The lead hasn't consumed the lead magnet yet, and so how you name it is gonna be... That's all they're gonna have consumed, right? Before they decide whether they want it or not. And so, like, one of the biggest levers on what, like, on all that work you did is the packaging. The title. Yeah. The title and the packaging, man. Oh. So I would test the shit out of that, and, like, you can run that with, like, simple ads and just look at CTRs. You are thinking like a pure direct response guy. Um, and the best lead magnet is content because it's distributed for free, and then they become your warmed-up audience. I would also not be afraid of breaking the lead magnet into hundreds of smaller pieces and using those as content. At the end of the day, like, trust, if we break it down into behaviors, it's just that you have, you have told them things that when they followed them, good things happened. Um- Mm-hmm ... which is that you just want to have more influence over them. And so the way to do that is to just give them help. Basically, help them first, right? And so a lead magnet is a way to do that, but content is another way, and it's free with distribution.