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@takimooreTaki Moore·US·133k Follower

Congratulations. You just signed up a brand new client and they are jonesing to get started. Hey, coach, what do we do first?

Reel·1:15 min·veröffentlicht 13.07.26 (vor 1 Monat)·erfasst 17.08.26

0,1×Faktor (Views / Median 8.701, n=27)

1.044Views

1.022Likes

213Kommentare

Talking HeadSystem BreakdownHook: story einstieg45-90sProduktion: mittelUntertitel: einwort karaokeCTA: kommentar keywordKonfidenz hoch

Warum es so läuft

Der Post lief mit Faktor 0,12x deutlich unter dem Median des Accounts, also klar unterdurchschnittlich trotz eines klaren Story-Hooks, einwort-karaoke Untertiteln und einem konkreten System-Breakdown mit CTA. Vermutlich hat das Thema Onboarding-System für Coaches eine engere Zielgruppe angesprochen als andere Inhalte des Accounts. Die hohe Kommentarzahl relativ zu den Views (213 bei 1.044) deutet darauf hin, dass der Kommentar-Keyword-CTA funktioniert hat, auch wenn die Reichweite insgesamt schwach war.

Belege

Ausreißer-Faktor 0,12x, deutlich unter Account-Median von 8.701 Views
213 Kommentare bei nur 1.044 Views, ungewöhnlich hohe Kommentarquote
klarer story_einstieg Hook mit Alltagsszene (neuer Kunde)
einwort_karaoke Untertitel und talking_head Machart, Standard-Setup ohne B-Roll
CTA kommentar_keyword (ONRAMP) typisch für DM-Automation

Hook

„Congratulations. You just signed up a brand new client and they are jonesing to get started. Hey, coach, what do we do first?“

Titel-/Hook-Muster

Szenario + System-Enthüllung ("So machen wir X")

Für Stefan / Heartbeat

Der Onboarding-System-Breakdown mit klarem Vorher-Nachher-Szenario und Kommentar-Keyword-CTA lässt sich direkt als System Breakdown Format für Heartbeat übernehmen, zum Beispiel als eigenes Onboarding-Framework für Kunden mit Kommentar-Trigger zur Leadgenerierung.

Thema

Client-Onboarding-System für Coaches

Sichtbar

eine Person im Freien vor Wasser/Strand-Setting
einwort_karaoke Untertitel groß im unteren Bilddrittel
kein zweites Bildfeld, durchgehend talking head
legere Kleidung, mobiler Outdoor-Dreh
kein Thumbnail-Text erkennbar im Kontaktbogen

onboardingcoachingsystemclient-experiencetalking-headkommentar-cta

Analyse 17.08., 22:51 · claude-sonnet-5

Kontaktbogen (9 Standbilder, zeilenweise; Zeitpunkte: 0.4s, 7.6s, 15.0s, 25.4s, 30.0s, 34.2s, 37.8s, 45.0s, 59.0s)

Kontaktbogen

Verlauf

Messung	Alter	Views	Likes	Komm.	Label
17.08., 20:52	35.9 d	286.406	1.022	242	t0
17.08., 21:14	35.9 d	1.044	1.022	213	scan
17.08., 22:30	35.9 d	1.044	1.022	213	scan

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Caption

New clients don’t need 47 videos and a homework folder.⁠ ⁠ They need one clean next step.⁠ ⁠ A good onboarding system doesn’t overwhelm them.⁠ ⁠ It builds anticipation.⁠ ⁠ Then gets them a win before they start wondering what they bought.⁠ ⁠ Comment ONRAMP and I’ll send you the invite.

Transkript (scribe, 323 Wörter)

anzeigen

Congratulations. You just signed up a brand new client and they are jonesing to get started. "Hey, coach, what do we do first?" What do you send them? I send them nothing. If you don't have a system, onboarding a new client can be super overwhelming for them and kinda chaotic and heavy for you. So to make it streamlined, here's what we do. We run a kickoff call with new clients on the first Tuesday of every month, so no matter when you join, that's when we start. I used to worry that people would go cold, but they don't. They simmer in anticipation. I mean, if you bought a ticket to a Beyoncé concert that's happening in a month or two's time, you're not upset that Queen B doesn't knock on your door the next morning going, "Hey, are you ready for your private concert?" That's not how it works. But I'm not gonna lie to you, they do get a little bit antsy, so here's what we give them. Instead of giving them a bunch of video content to watch or boring homework like a time study, we put money in their bank account. We give them access to one thing, a simple series called 10K in 10 Minutes. Series of short videos. Each one takes 10 minutes to watch, 10 minutes to implement, and should make you 10 grand. So by the time we get to that kickoff call on the first Tuesday of the month, half of them have already made 10,000 bucks before we even started. We designed this whole five-part onboarding series for two outcomes. How do we get them to win faster and stay longer? I'm helping a bunch of coaches install this system from bonuses, to kickoff, to game plan, velocity call, and the flight plan on a live workshop called Onramp. If you comment the word onramp below, I'll send you an invite.

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