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@hormoziAlex Hormozi·US·4,9 Mio. Follower

"AM I RECRUITING THE WRONG WAY?" We're an HVAC cleaning business...

Reel·2:34 min·veröffentlicht 14.08.26 (vor 3 Tagen)·erfasst 17.08.26
0,4×*Faktor (Views / Median 90.917, n=26)
34.390Views
1.203Likes
33Kommentare
Talking HeadLive ConsultingHook: frage90s-3minProduktion: mittelUntertitel: einwort karaokeCTA: keinerKonfidenz mittel

Warum es so läuft

Der Post lief mit Faktor 0.38x deutlich unter dem Median des Accounts, also klar unterdurchschnittlich. Sichtbar ist ein klassisches Hormozi-Format mit Talking Head, Einwort-Karaoke-Untertiteln und einer Frage als Hook-Overlay, das sonst gut funktioniert. Vermutlich liegt die Schwäche am Nischenthema HVAC-Recruiting, das weniger breite Anschlussfähigkeit hat als andere Themen des Accounts. Die Machart und Produktion entsprechen dem Standard-Setup, sodass der Ausreißer nach unten eher am Thema oder am Timing als an der Form liegt.

Belege
  • Ausreißer-Faktor 0.38x, deutlich unter Median 90.863 Views
  • nur 34.197 Views bei 4,9 Mio Followern
  • Hook ist eine konkrete Frage im Overlay: 'AM I RECRUITING THE WRONG WAY?'
  • Thema ist ein spezifisches B2B-Nischenproblem (HVAC-Technikerrecruiting)
  • Standardmäßiges Talking-Head-Setup mit Einwort-Karaoke-Untertiteln, wie bei anderen Posts des Accounts
Hook

„"AM I RECRUITING THE WRONG WAY?" We're an HVAC cleaning business...“

Titel-/Hook-Muster

Zitat-Frage aus Beratungsgespräch als Overlay-Hook

Für Stefan / Heartbeat

Das Format eignet sich gut als Live Consulting Reel für Heartbeat, in dem ein echter Kundenfall mit konkreter Frage im Overlay eingeleitet wird und Stefan direkt Empfehlungen zur Skalierung von Akquise-Prozessen gibt.

Thema

Recruiting-Skalierung für HVAC-Unternehmen

Sichtbar
  • eine Person im Tank-Top mit Headset im Studio-Setting
  • dunkler Hintergrund mit vertikalen Lichtleisten
  • Einwort-Karaoke-Untertitel unten im Bild
  • rotes Text-Overlay als Hook am Anfang
  • Whiteboard mit handschriftlichen Notizen im Hintergrund
  • Firmenlogo auf dem Tank-Top sichtbar
hvacrecruitinglive_consultingtalking_headb2bskalierung

Analyse 17.08., 21:40 · claude-sonnet-5

Kontaktbogen (16 Standbilder, zeilenweise; Zeitpunkte: 0.4s, 9.2s, 14.0s, 15.7s, 21.0s, 27.9s, 30.8s, 41.9s, 55.9s, 69.8s, 76.9s, 83.8s, 97.8s, 111.7s, 125.7s, 139.7s)

Kontaktbogen

Verlauf

MessungAlterViewsLikesKomm.Label
17.08., 20:503.7 d155.6371.19733t0
17.08., 21:133.7 d34.1971.19733scan
17.08., 22:283.7 d34.3901.20333scan

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Caption

To succeed you just need to do so many reps that it would be unreasonable for you to fail.

Transkript (scribe, 547 Wörter)

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We're an HVAC cleaning business. Um, so- Okay ... we're doing currently on track right now for this year for one point eight. All right. One point eight top line, got it. The real constraint is finding enough technicians that, um, that-- to fit our, uh, our feed and what we do. So what is your lead gen funnel for the, for the, uh, technicians? So right now, um, we are currently going on Facebook groups and stuff of that nature, and we're also kind of we're a-almost recruiting and, like, reaching out to other companies. Right. So if you're gonna, if you're gonna twelveX, you're gonna have to go one every three or four months to, like, almost... I mean, it's twelve times that. So if you did one a month, it would still be only, you know, three times that. So it's gonna be closer to one a week- Mm-hmm ... to sustain the volume. So we need to build that machine, like, soon. How much are you willing to spend to acquire-- No, no, no. How much are you willing to spend to acquire a tech, a tech? Uh, well, right now, we've actually had to outsource for, for from different states. So we're offering, like, relocation, um- Yeah ... you know, packages in order to get them here. Uh, because- Yeah ... we live in a lot of retirement communities and stuff like that. Yeah. So the people that we're looking for is kinda hard sometimes. So, um- Yeah ... I mean, we offer, you know, up to ten thousand dollars of relocation. Do you need them to be existing techs? Can you just get anyone to do it? I hire for personality more than anything. Well, dude, I mean, then why are we-- I mean, like, you don't need to be looking cross-state. I mean, th-like this, this to me sounds like a, an ad thing. So I would be running, like, Indeed, uh, and, like, Facebook Marketplace or whatever ads, and then I'd be running them to a group interview 'cause that'll make it efficient for you. Just group interviews. Just do, you know, one group interview, two inter-group interviews a week. Ten people on, assume only thirty percent are gonna show. So it's like, get thirty people booked for each of the times. Just low-skill role, you just need, you need to be spending, like, a ton of money on... I mean, a ton is relative, right? Like, if you're willing to spend ten thousand, which I think is the right, right way to think about this, dude, if you spend ten thousand a month, you're gonna get way more than one technician on ads. Way more. Right. Right. Right. Right. Right. So I, I don't even think you need to do much. Like, I don't-- I mean, it's good that you're doing that, but I, I think I would just... You have to build the recruiting process for this business because if, if the, the girl and the reuniting with the, you know, the agency, whatever they worked together before, they already know how the sales motion and the, um, and the acquisition works. So you're gonna have to twelveX your acquisition of talent. So this is another machine.

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