So I told my family they had five minutes to order dinner or they wouldn't eat.

So I told my family they had five minutes to order dinner or they wouldn't eat. There is nothing worse than trying to get a large group of people to agree about what they want to eat for dinner. So there's nine of us in Tokyo in this big Airbnb family trip. As dinner time, in the family chat, "Who's hungry?" I wait 40 minutes, and there's still no consensus, so eventually, frustrated, I just take control. I grab my phone, I open up Uber Eats, I pick a restaurant, and I start to order, and then I notice there's a button which says group order. That's interesting. So I click it, and that's when I saw the magic button. There's a button called set deadline. Oh, hello. I'm gonna turn dinner into a marketing campaign. I set the deadline to five minutes and drop it in the group chat. "Hey, we're ordering from this restaurant. You've got five minutes before the cart closes, and whatever's in there gets ordered, or you go hungry." All of a sudden, these people who've been, like, taking their sweet time start moving. I see little bubbles and things getting added to the cart live in real time. With a couple of minutes to go, I press the push reminder button, and it sends them all a little push notification saying the clock's got two minutes to go. In the final few seconds as the clock ticks down, the last orders go in. The cart closes automatically, and I am single-handedly responsible for the most successful dinner order in human history. When there was too many options and no sense of urgency, they didn't act. Your marketing's like that. The reason you're not making as many sales as you want is because you're giving people too many options and no deadline, so they delay, and you go hungry. They don't need more options. They just need a ticking clock. If you want more unhinged parenting and marketing hacks, follow along.