You Probably Need Wealthier Affiliates

Hook: „I sell online coaching to ladies. We help them lose the last 10 to 20 lb. So we're currently at 2 million a year in revenue... The biggest thing was we increased prices. We had a few affiliates for u…“

Short·1:12 min·veröffentlicht 23.08.26 (vor 1 Monat)·erfasst 24.08.26

2,1×Faktor (Views / Median 23.003, n=139)

47.971Views

1.307Likes

9Kommentare

Split ScreenLive ConsultingHook: story einstieg45-90sProduktion: mittelUntertitel: styled burned inCTA: keinerKonfidenz hoch

Warum es zieht

Der Post liegt mit Faktor 0.40x deutlich unter dem Median des Accounts, performt also klar unterdurchschnittlich trotz Live-Consulting-Format und Bühnen-Setting, das bei Hormozi sonst gut funktioniert. Der Hook beginnt mit einer Geschichte des Ratsuchenden statt mit einer zugespitzten These oder Zahl im ersten Satz, was die Aufmerksamkeit vermutlich langsamer bindet. Das Thema Affiliate-Preisstrategie ist zudem sehr nischig und richtet sich an eine kleinere Zielgruppe als breitere Business-Themen des Kanals.

Belege

Ausreißer-Faktor 0.40x bei n=41 Posts
Hook startet mit fremder Story statt eigener Zahl oder These
Split-Screen mit Bühnen-Coaching, dokumentarischer Charakter
Thema Affiliate-Preise ist spezifisch und nischig
styled_burned_in Untertitel mit Keyword-Highlighting (price)

Hook

„I sell online coaching to ladies. We help them lose the last 10 to 20 lb. So we're currently at 2 million a year in revenue... The biggest thing was we increased prices. We had a few affiliates for us and they didn't believe that they could sell that price. So they left.“

Titel-/Hook-Muster

Du brauchst wahrscheinlich [bessere Ressource]

Für Stefan / Heartbeat

Das Format eignet sich als Live Consulting Reel: eine echte Kundenfrage auf der Bühne oder im Call wird im Split Screen mit Stefans Antwort gezeigt, wobei die erste Zeile idealerweise eine konkrete Zahl oder These statt einer langen Vorgeschichte enthält.

Thema

Affiliate-Marketing Beratung bei Preiserhöhung

Sichtbar

geteiltes Bild mit zwei Personen
Bühnensetting mit Mikrofon und Rednerpult
bärtiger Mann im Tanktop oben
Mann im schwarzen Polo mit Lanyard unten
gelb hervorgehobenes Keyword im Untertitel (price)
Marken-Branding auf Kleidung sichtbar

affiliate marketinglive consultingbühnepricingb2b

Thumbnail-Stil: mehrere personen

Analyse 24.08., 06:46 · claude-sonnet-5

Verlauf

Messung	Alter	Views	Likes	Komm.	Label
24.08., 06:40	0.4 d	8.216	366	3	t0
31.08., 06:39	7.4 d	47.971	1.307	9	t7

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

Affiliates in a nutshell: 1) Figure out who has your audience 2) Figure out what they want more than anything 3) Give it to them, then ask them if they’d be willing to share something that benefits them - and their audience - that happens to help you.

Transkript (apify, 246 Wörter)

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Uh, first of all, congratulations on being a daddy. >> [laughter] >> Somehow when you say it, it sounds weird. You go for it. >> I sell online coaching to ladies. We help them lose the last 10 to 20 lb. So, we're currently at 2 million a year in revenue. Um, we want to get to 100 million >> Mhm. >> uh, eventually. I am probably the biggest bottleneck in the business. The biggest thing was we increased prices. We had a few affiliates for us and they didn't believe that they could sell that price. So, they left. >> This is going to sound like an odd thing that I'll respond with, but you probably need wealthier affiliates. To a poor person, a lot is a small number. And to a rich person, um, a lot is not a small number, relatively. And so, breaking the beliefs of the affiliates can be tough. Obviously, just having a lot of proof is really helpful for that. But, you have to basically build out a parallel customer journey. And so, the affiliates become your new tier of customers. And so, you have affiliate, you know, demand generation. How do we get traffic to them? What's the conversion process? Once they say yes, what's affiliate activation, just like there's customer activation. What's affiliate onboarding? What does that look like? And then how do I keep affiliates engaged, just like I have customers that need to keep engaged.