Give Contractors a Rebate to Fund All Your Content

Hook: „Hey, Alex. My name's Jerry. I owe you an apology.“

Short·1:40 min·veröffentlicht 21.08.26 (vor 1 Monat)·erfasst 24.08.26

8,6×Faktor (Views / Median 23.003, n=139)

197.629Views

8.582Likes

58Kommentare

Split ScreenLive ConsultingHook: story einstieg90s-3minProduktion: mittelUntertitel: styled burned inCTA: keinerKonfidenz hoch

Warum es zieht

Der Post lief mit Faktor 5,59x deutlich über dem Median des Accounts. Sichtbar ist ein geteiltes Bild mit Hormozi oben und dem Fragesteller unten an einem Mikrofon auf einer Bühne, was auf eine echte Live-Consulting-Situation im Q&A-Format hindeutet. Der Einstieg mit einer persönlichen Entschuldigungs-Story wirkt als ungewöhnlicher, aufmerksamkeitsstarker Hook statt eines klassischen Tipp-Openers, was vermutlich zur überdurchschnittlichen Performance beigetragen hat. Der konkrete, sofort umsetzbare Rat am Ende liefert zusätzlich klaren Mehrwert, was zum Thema des Accounts passt.

Belege

Ausreißer-Faktor 5,59x bei Median 19.001,5 Views
Split-Screen-Bühnenformat mit zwei Personen gleichzeitig sichtbar
Hook ist Story-Einstieg mit persönlicher Anekdote statt direkter These
Konkreter, umsetzbarer Rat (Rebatte für Vorher-Nachher-Content) im Kern des Clips
Burned-in Untertitel typisch für Kurzform-Content des Accounts

Hook

„Hey, Alex. My name's Jerry. I owe you an apology.“

Titel-/Hook-Muster

Gib [Zielgruppe] Anreiz X, um Y zu bekommen

Für Stefan / Heartbeat

Ein Live Consulting Format mit echten Kunden oder Fragestellern auf Bühnen oder Calls, im Split-Screen geschnitten, könnte auch bei Heartbeat als kurzer Trial Reel funktionieren, besonders wenn der Rat konkret und in unter zwei Minuten umsetzbar formuliert wird.

Thema

Content-Strategie für Handwerksbetrieb per Live-Beratung

Sichtbar

Split-Screen mit zwei Bildfeldern übereinander
Oben Hormozi in Acquisition.com Tanktop gestikulierend
Unten Fragesteller mit Lanyard am Mikrofon auf Bühne
Zuschauer im Hintergrund erkennbar
Burned-in Untertitel im Bild
Bühnen-Setting mit blauem und grünem Hintergrund

live_consultingq_and_acontent_strategiebühnesplit_screenalex_hormozi

Thumbnail-Stil: mehrere personen

Analyse 24.08., 06:57 · claude-sonnet-5

Verlauf

Messung	Alter	Views	Likes	Komm.	Label
24.08., 06:40	3.2 d	106.311	4.414	30	t0
31.08., 06:39	10.2 d	197.629	8.582	58	t7

t0 = erste Erfassung, t7 = etwa 7 Tage, t28 = etwa 28 Tage nach Veröffentlichung.

Notiz

Beschreibung

A big influencer made an off handed content about our shorts. He said "you guys are masters." It shocked me because all we do is: 1) Post a lot of sh*t without worrying about duds 2) Do more until it stops working. 3) Then try more stuff til we find something else. That's it.

Transkript (apify, 410 Wörter)

anzeigen

Hey, Alex. My name's Jerry. I owe you an apology. Back in the day when you took over in the fitness industry, I got a phone call from you one day cuz I >> From me? >> Yes. I shot a video kind of dissecting one of your videos saying, "This is wrong." >> [laughter] >> I wasn't a good guy back then. And uh yeah, we had a conversation. It was short and sweet, but um yeah. So, you're there, I'm here. >> [laughter] >> Again, I need I I want to apologize cuz you know, I kind of >> good. We're square. >> [laughter] >> Was I right though? >> You were right, yes. >> I was right? >> Absolutely. >> I'm going to tell Layla that one. I'm like, "Babe, if you think I'm wrong, just give it time." >> [laughter] >> So, I uh currently own a residential remodeling company. And I'm about three months of actually pulling myself out of the business just to be the face of the business. >> So, what's the thing that's holding you back? >> Right now, we're just getting the right advertising. >> So, you just need better creative. >> Right. >> So, what you can do is give the contractors a rebate if they capture before, during, and after of the work they do. Basically, every single job that the contractor's doing funds back to you as content that you can both post and then run ads to. And that gives you a decentralized content making machine for your platform. >> Right. >> That was pretty [ __ ] good. >> Yeah. >> All right. >> [laughter] >> Yeah, currently do a lot of content. My main base >> disinterested in that one. That was a pretty good one. >> I am interested, yeah. I like it. >> Give it time. >> But yeah, I definitely love the idea, you know. >> [laughter] >> So, I think that's what you do. And the nice thing is that even though the creative, like you're going to be expanding in different locales, no one's going to know what the house looks like. So, you can take the best creative from any locale and then launch your new locations with the creative from everywhere. And as it expands, you just get this bigger and bigger compounding uh media machine. >> Okay. All right. Thank you, sir. >> You bet. Thank you.