Why your show rates SUCK the last day of the month

Explain the, uh, end of month death screen. First of all, let me give a little context. So most calendar systems were built in a time where desktop was the primary means of internet traffic, right? So if you think about, like, when did mobile really become the majority of traffic, it was actually in the mid-twenty tens, which is a lot more recent than people actually realize. Uh, between that and the fact that they were built me and you to book a meeting, like, between two, two team members or whatever, they're just fundamentally not optimized for a large volume of traffic. And so one of the common flaws in these systems is you get to, like, the thirtieth of the month, and obviously you're spending your five, ten grand a day, whatever, it's thousand dollars a day, it doesn't matter. Now, people are laying on a calendar and because the calendar was built with a UI that's optimized for desktop, and it shows, like, the whole calendar, and it's like, "Oh, we're looking at the month of, you know, August," and it's August thirtieth, right? Well, guess what? There's no available slots in August. So it literally pops up and says, "Hey, there's no available slots. Please check, check back later." And so now you have leads going through your funnel again that you're paying for and you-- that land on a calendar that literally cannot book. And I've seen it as bad as that. Some systems what they'll do is they're a little bit better. You'll land on that, and it'll be like, "There's no slots in August. Click here to see the next month." But now you're just adding friction for a reason. Some users don't even see that. But at the end of the day, like, really optimally, you have a calendar system that there is no end-of-month death screen where people land and they can't, they physically can't book.