The power of speaking in a way people understand.

It's really interesting you talk about I have never thought about it like obviously pop music is is like you said cookie cutter. The it's it's very sort of basic phonetic English. There's no nuance in there. There's nothing remarkable. And I feel like the same thing is very true with educational YouTube videos. Do you know what I mean? The videos that get >> brutal truths and whatever. >> Yeah, you know, and it's it's like, you know, when you look at the most successful business influencers or educational influencers at the moment, whether it's Iman Gadzhi, Hormozi, Grant Cardone, and Tony Robbins, the videos that crush and go viral are very basic videos. And I think there's obviously a there's a massive distinction between being a hyper-intelligent entrepreneur and knowing all these things and not being able to communicate that in in in the way in which you speak. Cuz obviously the way you're you're discussing with me right now is is a more high-level conversation. You're clearly very fluent with marketing terminology and everything. But but how do you manage that and simplify that into a webinar? Like is there a framework that you have for that? >> Yeah, totally. Um the webinar is great because it's not designed for the masses. The webinar is designed for that 7% of the market that spends 70% of its money. So if you analyze every market, that's generally how the math breaks down. And so somebody who is not really serious about solving a problem isn't going to carve 2 hours out of their day to show up to some stranger with a slide deck. >> [laughter] >> Like only somebody who's incredibly desperate, which makes a good purchaser, by the way, or somebody who is very wanting to be informed because they realize the power of knowledge and information. Unfortunately, most people do not.