Wie du dich vom Wettbewerb differenzierst bei Cold-Calls

As you may have heard, our new online training, the Cold Call Blueprint, is finally available. You can now secure the whole thing at www.colds.de colds.de and this is truly an online training that was very close to my heart, on which I have really worked intensively for the last few months. That's over 10 hours of content dedicated to just one question: how do I truly differentiate myself from the competition on the phone? Because we ourselves made cold calling a big deal in this coaching and consulting market back in 2018, and at that time, among other things, with the DMC strategy and all the related topics, we popularized the recruiting service, which we were the first to offer. And the agencies we supported— we saw so much in the area of cold calling, experienced so many phases of the market, including now in the area of ​​new customer acquisition, in the area of social media production, AI, IT, services, but also content production, web design—all these products that are sold in our market through code calls. We've already experienced all of this, yes, the various phases, and currently we are in a very difficult phase regarding the issue of cold calls. Yes, it works perfectly. And we have many construction clients, many of whom you've probably never heard of, who, regardless of their industry , manage to generate between €50,000 and €500,000 per month. These new clients typically come from cold calling. While our clients are very successful in this area, many who are not our clients, or haven't been for a long time, are currently facing the problem of not being able to compete effectively against the competition. A competition that, unfortunately, has become the reality – a competition that now largely only gets appointments over the phone and can sell through fake guarantees with tricks in terms and conditions, or through price dumping, where they try to sell your offer ever cheaper, and you don't want to compete with that, or through completely disreputable advertising promises, even blatant lies. I just have to say it like it is: lies. As an established, honest provider, one has to wonder how I can still sell my offer in a reputable manner? And it has to do with standards. It has to do with the fact that you yourself say, no, under this competitive pressure, under these changing market conditions, I will not lower my standards, but I want to continue working with companies that, for example, have at least 50 employees in the recruiting space or in the area of new customer acquisition, that can handle cold leads, for example, that are willing to sign, um, five-figure annual packages with automatic renewal and so on. That's what I want to focus on, and I need to ask the question: how do I win these customers? And I've already outlined the wrong answer . Yes, price dumping, strange promises, pseudo-guarantees that are not honored. And while everyone else is ruining their reputation and partially destroying the market in this segment , there are people like our clients who manage to differentiate themselves from the rest of the market on the telephone sales front, so that they offer something that sounds new, so that they create an intuitive connection directly within the first 30 seconds through a special differentiation story and thus capture the attention of the decision-makers on the phone, because it's not as if they don't want to buy anything anymore. It's not as if they won't buy anything. They will buy from someone, but it doesn't make sense to try to get a foot in the door with some kind of load ticket sale for 5 to 7k for the first 3 to 400 collaborations, only to then be forced during onboarding to place one or two upsells and then, at the end of the day, combine three or four services to reach the price point that another customer would have paid directly for a fraction of the services. Yes, because elsewhere you'd have someone who would pay 20k a year, 30k, 40k, 50k, 60k sometimes a year with a car extension for only a fraction of the services you currently provide for someone, um, yeah, who might only be paying 7k or 10k or something like that. Yes, especially in the field of recruiting, there's a huge problem that so many people, for example, are paid €10,000 to film videos on location, travel to the client, and only have three-month contracts, while others only go outside, for example, when the client value is around €25,000 to €30,000, and then start filming videos. There are so many options, so many ways to reach the right customers, but it always comes down to the three or four points that we're giving you here in this Cold Call Blueprint at www.coldcalls.de. cold calls.de The first point is simply that it sounds different from all the others. Yes, so that you really find a unique way to present your offer in such a way that you emphasize something in your fulfillment, what you do in the service, that has to be different, that has to be new for your market. Because if you didn't have something you did differently from the rest of the market, you wouldn't have great results for your customers. Yes, but if you have great results, if you have satisfied customers, then you must be doing something different from the average provider in your market, and therefore you are unique, even if you do n't know it yet. And we can show you how to find that out and also what the script module should look like, so you can convey your differentiation story in 30 seconds . Yes, it's also important, yes, as I said, the novelty factor has to be included, it has to be able to create a connection . So, what distinguishes me from other providers on an emotional level? Why should anyone listen? What makes you special? what your value system and so on. All these questions, such as how to request the whole thing , can be found in the script modules and in the videos where we explain these concepts. Then it is also extremely important to optimize the CM . Yes, um, we'll go into detail here about the typical mistakes everyone makes. Yes, it starts with simple things, like who calls, which leads, at what times, how should one even proceed with telephone kalake. What are the KPIs? What is a normal beat rate? What benchmarks and other data can I expect, and how can I optimize the tracking of all this so that I can still call the segments that are truly capable of generating purchasing power? How can I earn €50 to €80 per call attempt? Yes, that means you look at how many dialing attempts you make and then you'll find that just dialing a number can bring you €50 to €80, even if you use an opener, and that makes cold calling an extremely lucrative activity. However, these figures are only possible if you are highly optimized in terms of the script, the call management system, the training of the openers, and so on and so forth. And we will discuss that in detail as well. And these are the important aspects we're talking about: smoothing out the errors, optimizing the script, asking ourselves if we still have a contemporary offer, and if we don't, which offers are currently working, which offers are currently being bought, and so on and so forth. We address all these things here in the Code Call Blueprint, and, we want to emphasize again, it makes absolutely no difference what product or service you are selling. We have case studies of six-figure monthly revenues from lead generation in virtually every sector. Speaking of web design, I can think of an agency called Zwirel that wins over €100,000 in web design contracts every month, primarily through cold calling in their region. We're talking about regional customers, after all. The same applies to video production. There's also someone who achieves extremely high monthly rates of five or even six Schö. Acquiring new customers is very clear; it's possible. Yes, whether you're generating leads for financial service providers or any kind of investment and so on and so forth or other services, whether it's for other agencies, for coaches, consultants, um, whether it's anything around the house and so on. If you have an agency in this field, you should be able to achieve at least six-figure monthly revenues with a sales team if you complete this training here at www. codecalls.de secures you. Recruiting, anyway. We have some people here who, with a sales team of three employees, make up to 600, 700K a month. We have clients who have already demonstrated that it is possible to make 1 million euros per month, largely through cold calling in the recruiting sector. More on these case studies, more on how it works, in this training here. Yes, we also have some bonus content on board, such as guidelines on how you, especially as an agency, can massively increase your margin or how you can scale to 6 monthly revenues by combining cold calling with other marketing methods, and what the best approaches are. You can find all of this in the Code Call Blueprint. 10 hours of completely practical content. You only need to implement a single idea from this and you'll have your money back . We are releasing this for the first time precisely because we want the good providers to prevail in the market again. Yes, for too long there have been very dubious and even disreputable competitors in your market who, through strange promises, have managed to take away some of the appointments from the good providers, and we want to make a statement about that, we want to work against it, that's why we want to make this Cold Cold Blueprint available to everyone at a very reasonable price. Warning, this is an advanced topic. Yes, we assume you've done a little bit of coding . That means we won't explain everything from scratch. We assume you have already organized a script somewhere or made some kind of calls, have your own experience, and therefore this is about how you can improve what you are doing so far as much as possible, independently and on your own, with the tips from this training. Yes, if you'd also like to discuss your current cold calling approach with us, feel free to join us for a consultation. But in any case, go to www.codecalls.de now, secure this training; it will be available at the introductory price for a few more days, and after that we will probably at least double the price. So, go to www.codecalls.de and get your Cold Calls Blueprint now.