Leadquellen im Vergleich: Organisch vs. Paid Ads vs. Direktakquise

One of our strategy consultants had a conversation earlier, and in this conversation the prospective client said that he had resolved to finally do some really awesome marketing this year. It's now September, nine months have passed and he hasn't implemented anything. I do n't know how things are for you right now, but maybe you also made a resolution this year and said: "Hey, I'm going to make a big splash this year. I'm going to really go all out with my marketing this year ." And you didn't. We did it. So, we successfully ran paid advertisements again, we did awesome content marketing, and we used direct acquisition methods to win customers and generate leads. And you should do that too if you want your business to grow. I want to share this with you right now , as a bit of motivation. If you haven't done it yet this year, it's already September again, and soon it almost won't make sense to start anything major anymore , because towards the very end of November/December is actually a terrible time to start with marketing. So, if you want to make a killing in marketing this year , you should get started now. If you need help with this, please feel free to contact us at www.andreasbaulik.de. Otherwise, we'll now talk about how to generate more leads for your business. How do I get leads? That's the question everyone out there keeps asking themselves. Yes, you work in B2B, B2C, as a consultant, trainer, coach, expert, agency owner, and you finally want more inquiries , you want more prospects to whom you can sell something. Then the question is, of course, how do I get these leads? And there are different lead sources, but basically you can split them into three ways in which you are able to generate leads. The very first approach that probably comes to mind when you use the internet is organic marketing. What do I mean by organic marketing? Um, yes, for example, this YouTube video here. I'm making a YouTube video, I'm making content, so content marketing is organic marketing, and you're watching this video. If you are now in my target group, yes, if you are a potential customer for my offer and I convince you with this content, with this video, then this may lead to you registering with us for an initial consultation. This means that the very first potential channel one can have is organic marketing. Organic marketing, by the way, works exceptionally well for many, many B2C offers and works exceptionally well for a huge number of B2B offers. There is often criticism from people who say, no, it can't be true. Um, these CEOs, the entrepreneurs, the self-employed, they don't watch any content, they're not on my platform. And I have to tell you, you are absolutely wrong about that . We've generated millions, many, many millions of dollars in revenue with B2B offerings purely through organic content marketing, and you can too. Yes, you can even generate leads with a podcast you host . You can attract B2B customers with the LinkedIn posts you create. We have thousands, yes, thousands of pieces of evidence, thousands of customers, case studies of people who have done exactly that, who have acquired customers online for their B2B offering , because everyone uses the internet and is active on the platforms. It doesn't matter at all whether your customer is a craftsman, it doesn't matter at all whether your customer is a doctor, it doesn't matter at all whether your customer is the manufacturer of a very specific machine part. These people consume the internet just like you and I, and accordingly you can find these people and it is within your own power to produce content that appeals to these people. The problem with content marketing is that it naturally also contains a certain element of hope . So the negative, the disadvantage, is that it's also a bit of wishful thinking. You can reduce the hope a little by simply proceeding intelligently. If you know exactly what content interests your target audience , then it works. But at the end of the day, it's still, in a way, a form of hopeful marketing. And marketing based on hope, I don't find that so great. That's why organic marketing is an important component. But I'll explain why it's so important in a moment . But much, much better than this song channel. The paid marketing component of organic marketing is direct marketing, e.g., paid ads on various platforms. There are so many platforms now. There's TikTok, LinkedIn, Instagram, YouTube, and Facebook. There's even paid advertising on Chat GPT now. So you can even switch to AI ads on Chat GPT . Furthermore, you can of course appear on virtually any website via Google through advertising, and there are of course other advertising platforms to be present everywhere on the internet. If we now focus on the large networks, yes, then it is possible for you here, both in B2B and B2C, to wonderfully acquire leads, win leads, gain prospects, and create demand through paid marketing. The difference between paid marketing and content marketing, which I just described as an example – this organic marketing – is that here we are essentially pushing an idea. So we essentially push marketing messages into the market so that they can react to them and, for example, register by making a call to action for an action that should be carried out. The plot can be anything. For example, we might say: "Hey, come to our initial consultation, or we say here you can download our song magnet, or hey, we have a webinar here, please participate in the webinar." So whatever the call to action is, there are many different variations you can use, but we essentially push the idea to our target group, or we push a song and only that song; we develop it through different phases in its cycle, because of course there are always people who know they have a problem and they want to get it solved, but some people do n't even know that they have a problem, or don't even know that there is already a solution for their problem, which they do n't even know what it is . That means we first have to develop them to the point where they actually realize that they might have a problem. Perhaps you're only just realizing: "Hey, wow, damn, I'm not doing any paid marketing yet, I really should, but how do you even do that?" And that would be, for example, a suitable message that I could communicate here. For example, this video I'm currently producing as an ad to make people aware that paid ads are just one option of what they could do. That means we spend money to highlight actions, the call to action, let's just say a conversation, and thus fill our appointment calendar. This means that if I say, for example, that I spend €1000 on advertising per month and I generate a certain number of prospects who enter into conversations with me, and from these prospects I gain, for example, orders worth €10,000. Then I managed to achieve a positive return on advertising spend on the Rohas. That means I now have a Rohers ratio of 10. I spend €1, but earn ten times that amount back. I have essentially turned my investment from €1000 to €10,000. Incidentally, this is a return you won't get anywhere else. That's why having your own business is ideal if you want to quickly build up a large fortune. You won't be able to achieve that anywhere else. It's not possible, it does n't work. Is it available anywhere else? Please show me a reliable investment where you spend €1000 and get €10,000 back in a period of maybe one month, maximum 60 days. Yes, that doesn't exist out there . That's only possible with your own business. Um, so that you can really do the whole thing with less risk. That's why it's so awesome. Incidentally, that's also the reason why we make so many high profits and have grown so quickly, if you look at Bow Consulting at North, for example. Over the last 10 years, since we've been doing this , you can see here, as I said, the numbers are all transparent and open, and that's also the reason why we have thousands of case studies of people who are achieving truly phenomenal results, because they simply build on this foundation of paid marketing and it works exceptionally well for them . Incidentally, this is the coolest channel, because we earn an incredible amount of money with this channel and can also scale it very easily. Because if you spend €1000 and make €10,000 out of it , you can also spend €10,000 , right? And potentially generate €100,000 accordingly. You realize, hey, awesome, the more budget you spend, the more you earn. Of course, at some point it decreases a little. The price decreases with a larger budget because there is a marginal benefit in marketing. But just to give you a ballpark figure, we ourselves spend about €380,000 a month on advertising. Yes, and we earn many times that back, generate many times that revenue, and have been doing so for many, many, many, many, many years. We, uh, I'll remind you again, feel free to take a detailed look at Norfdata, there you can see what the whole thing can look like. But these are the budgets one can spend in the German market, and this works in all kinds of offers. As I said, this works with B2C. This means we have weight loss coaches who win clients with such a corresponding raw food diet. Uh, sometimes maybe it's just one raw out of seven or eight. Yes, you can do that for € 1 or €7. Oh, that's terribly tragic. But that's how it is. And in B2B this works wonderfully anyway, because people are of course very, very powerful when it comes to purchasing power. The difference, right? B2C is just gigantic. There are simply huge target groups that are potentially relevant to you, and B2B is rather a bit smaller. This means you pay significantly more per lead than in the B2C sector, but at the end of the day, a typical B2B lead is usually worth significantly more than a typical B2C lead. And above all, the Customer Lifetime Value tends to be higher in B2B , although B2C should never be underestimated. Yes, you always think the grass is greener on the other side, but in reality both are great, both business models work and are extremely worthwhile if you build them up correctly. A third way to get leads , which I hope you will definitely want to get your hands on in the coming weeks and months, is of course direct contact. This refers, for example, to cold radiant heat loss. Incidentally , we have just released a phenomenal course on www.coldcalls.de on the topic of cold calling, the Cold Blueprint. And here's the idea, yes, unfortunately this can only be done in B2B. Here's the idea: if we already have a target group, let's take the example of gyms, and I know I can google gyms, meaning I can always find their addresses , they're always well-known, or restaurants, here too all the addresses are known. If I can already find all this information by googling it, why should I spend money on marketing to get that person to proactively sign up with me, when I can simply get the song elsewhere? So, I essentially save the budget for paid advertising to generate this song, and I save the work and energy of doing content marketing to find this song by simply buying it and then, well, I just call him with a cold call; there are various strategies for that. There's the Code Call, the DMC strategy, the PVC method, and many other methods that can be used to acquire a lead in this way. Um, there are different versions. The difference to content marketing is that with content marketing you invest energy, with paid marketing you invest money. Here you're essentially investing energy again, because you have to make these calls and that's very, very tiring if you're constantly cold calling, and at some point you'll of course have to hire staff, so- called openers, who then, with a nice headset, conduct the conversations for you and bring in these leads. At the end of the day, you're also spending money now, and it's comparable to paid advertising. Yes, if you spend €1000 to earn €10,000 , you might be paying an opener a salary of €3500 per month. Yes, so that he might then also procure €35,000 for you in contracts somewhere . Of course, many things come together here. Then there's what you spend, perhaps on leads, which you could theoretically buy. There are providers for this and of course the personnel costs, but you can basically calculate your return on investment this way . And here too you see, okay, I give you a certain amount and earn a certain amount back. This is just one example. It could be ten times that, but it could also be much more, or it could be less. It all depends on efficiency, of course. And here you have many levers that work, because the phone call is of course one thing. Ideally, you should also use scripts. If you make such a call, as I said, on www.codecalls.de we explain to you how to differentiate yourself from other providers so that you get through well, because of course it is very, very competitive in B2B and you want to perform great. We have a special offer for that, which you can then check out . Oh, and by the way, today is the only day you have the opportunity to purchase this Code Call product for the reduced price of €97 . It will then be increased to several hundred euros. So, if you're still interested, then go ahead and watch it now. What I have just shown you are three strategies you can use to generate leads . And those are essentially the three strategies out there . Of course, there are also recommendations. If you do a great job, if you do good work , then you will get recommendations from people and consequently you will have more leads that you can work with and close deals with. But recommendations are not as predictable as what I just described to you. Yes, I can plan organic marketing. When I know what messages I need to send out . If I post this continuously, then I'll eventually get something out of it. I can plan paid advertising. I can activate my BBG and know exactly how many impressions I will get, how many entries I will get, how many potential leads I will gain, and how much revenue I will generate . It is very, very predictable, and this too is predictable: if I repeatedly call the same leads or similar leads with the same similar script that differentiates me from other providers, then I will have approximately so many appointments and generate so much revenue. Everything can be planned. The great thing is, for example, if you run paid advertising. I would always recommend doing that and starting as soon as possible if you have the budget for it. Furthermore, you can already place paid advertisements starting from €20 to €30 per day. Yes, we do offer low-budget strategies in our consulting services. Feel free to contact us at www.andresbaulik.de. Can we show you how to do it? If you do that and also take additional organic measures, then they will essentially be boosted. That means we run ads, but we also have an awesome YouTube channel. Perhaps you became aware of us through advertising , then you look at the organic material, i.e. the organic content, which convinces you. Then you register. That's why this creates a great synergy effect, which it leads into and which might be working right now, as you watch this video . Or I take an organic video that's already converting and boost it with ads to get even more out of that video. That works the same way. Many of our best ads were simply YouTube videos that we had filmed anyway, and we recycled them for our marketing. If you advertise in your market and the market knows you, then cold calling will naturally work better because you are calling the person and they already know you. So all these things are interconnected, all these things work. The most sensible option, of course, is paid advertising. I know that you need a budget for that. That's always what you should aim for, because then you can buy your customers . That is sensational and phenomenal. It also gives you a super great sleep because you're always relaxed and know, hey, I'm getting my requests. This is super cool for always staying on board, understanding what triggers the target group, what concerns them, what they want. Also, organic marketing should n't be underestimated, and of course, cold quill is a great channel to generate additional revenue. Of course, this requires time and energy; you have to know how it works, how it's done, and so on. But many of our most successful customers also started with Kalterkise, earned their first money, and then took that money and reinvested it in paid advertising . That, however, is the answer to the question: how do I actually get the song? These are the channels , these are the three main paths, and now you need to consider which one suits you, what you want to do. If you would like help with this consideration, please go to www.andreasbaulik.de and register for a free initial consultation with us. We then brainstorm together with our strategy consultant, sit down, and consider together, hey, what could that look like for you? What makes the most sense? Which LiD channel should you prioritize? And then we will help and support you. In that spirit, step on the gas. Yes, we want you to do awesome marketing. Our mission here is to get other people to do good marketing, sensational marketing, in order to get inquiries. And we will support you in this. Feel free to contact us now at www.andreasbaulik.de and we will support you in finally gaining leads for your business . Yes.